摘要:总之,本报告探讨了公司在酒店业的会计要素影响酒店业务的决策。In conclusion, this report has probed into the accounting factors impacting on the business strategies for companies in the hospitality industry.
s a well-designed accounting planning (Ottenbacher, 2007). The insufficient plan of financial management would only bring burdens to the performance of company. The operational and managerial process has deeply connection with cost management, which also relates to sales volume and general revenue.
The managerial, operational and developing plan in hospitality industry could not be apart from financial management (Guilding & Lamminmaki, 2007), especially the budget and cost management. For example, hotels would develop a better sense of business cycles in making development planning. The prices for rooms might be lower during the slack season, while the cost on marketing or human resource managements are still costly for the hotels. On the contrast, during the peak season, the budget practices need to be effective, as more spending requires help to increase services to customers (China Daily, 2008). The marketing needs to be adjusted according to demands in the marketplace, partly impacted by culture and tradition, weather or even other influential business events such as international trade exhibitions, while also partly impacted by the general financial status of the company, such as what is the bottom line of the business cost for certain marketing plan.
2.2 Financial Knowledge in Hospitality Management
Cost management and budget practices help hospitality companies to make good use of the spending by presenting cost accounting in the reports, analyzing the cost for operation or management and implementing certain control towards unnecessary cost (Hsu & Jang, 2007). Such accounting practices have become popular in among the business activities.
2.2.1 Budgetary Practices for Spending in Marketing Practices
Budgetary practices cover financial supports for marketing activities in hospitality companies. The marketing strategies could end up with nothing, while the financial support could not give enough support to them. Activities, such as
advertising, services pricing, brand management, marketing researches.
Firstly, budgetary practices could be used in advertising which is applied to achieve the expectation of differentiating the own services from others in the same industry. Advertising has been increasingly used in marketing practices, on television, the Internet, newspaper, magazine or outdoor posters. Commercial advertisements require companies to pay for the advertising channels which are expected to help companies to promote their hospitality services. The advertising spending requires companies to evaluate whether such cost is affordable for them, though sometimes the outcomes from advertising are hard to measure (Pellinen, 2003). Budgetary practices in advertising offer obvious statistics replacing the seeming immeasurable advertising performance. The cost reports with statistics being listed could be more persuadable than potential achievements which might be exaggerated sometimes. Advertising strategies aim at arousing more customers’ attention to the company, while they are not always having benefits in return (Pellinen, 2003). For example, a hotel spending the unaffordable cost on advertising is not one hundred percent profits in back. In other words, the spending cannot always have benefits in return. However, it is unwise to say that spending on advertising is a waste. There must be plans, which help to make the spe
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