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Abstract
As today’s business decisions and choices are increasingly influenced by the diverse cultural backgrounds and perspectives of various corporate stakeholders, it is critical for business managers to have multicultural understanding. This motivates us to refine our business perspectives and approaches in global arena as well as our educational philosophies on global business management. Based on casual yet experiential discussions, this essay presents some cohesive points on comparative cultural understanding and business implications thereof between the “West” and the “East,” which is presupposed by the cultural contrasts between America and Korea. It can hopefully serve as a practically meaningful guideline for business practice and education on multiculturalism.

CONTENT

INTRODUCTION
EAST AND WEST – STILL DIFFERENT AND OFTEN DIAGONALLY OPPOSING

What’s in a name?
What’s in a language?
What’s in a mannerism?
What’s in a custom?

PARADIGMATIC DIFFERENCES IN BUSINESS SYSTEM
CONCLUSION - SEEKING THE BEST OF THE TWO CULTURES

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