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Training on how to use a curriculum began to teach sport management personnel the importance and significance of having a solid curriculum. James G. Mason a physical educator at the University of Miami, Florida and Walter O'Malley of the Brooklyn (now Los Angeles) Dodgers discussed this idea in 1957 (Masteralexis and Barr, 2005). The first master's program in sport management started at Ohio University in 1966 and it was based on Mason and O'Malley's ideas about sport management curriculum (Masteralexis and Barr, 2005). A little while after the Ohio University graduate program started up, Biscayne College (now St. Thomas University,www.51lunwen.org/usa) and St. John's University founded undergraduate sport management programs. The second master's program started in 1971 at Massachusetts-Amherst (Masteralexis and Barr, 2005). These colleges were the first to start these types of degrees.

The number of colleges and universities across the United States that offer sport management majors grew rapidly (Masteralexis and Barr, 2005). By the mid 1980's the National Association for Sport and Physical Education (NASPE) figured there were over 40 undergraduate programs, 32 graduate programs, and 11 at both levels offering management degrees (Masteralexis and Barr, 2005).

Today, there are over 200 sport management programs in colleges across the United States. In Canada there are just over twelve programs that offer sport management degrees (Masteralexis and Barr, 2005). The growth of this academic field was prompted by the sport industry's need for well-trained managers, but was also pushed by the universities and college's need to attract students (Masteralexis and Barr, 2005). Colleges and universities that wanted to increase their enrollments in a highly competitive market added sport management programs to their curriculum in the 1980's (Masteralexis and Barr, 2005). People are majoring in sport management today because of the need in the field. It has become quite the popular major over the past years and the continuing growth has created demand for the organized study of sport management practices.

The growth of this academic field drew concerns of qualified workers. To make sure that the right education and knowledge was obtained by managers, two groups were formed to assist in this. The first group was a group of people who examined this issue. They called themselves the Sport Management Arts and Science Society (SMARTS), which was initiated by the faculty at the University of Massachusetts-Amherst (Masteralexis and Barr, 2005.) This group laid down the groundwork for the second organization, known as the North American Society for Sport Management (NASSM) (Masteralexis and Barr, 2005). The purpose of this organization is to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the care of sport management (Masteralexis and Barr, 2005). The sport management programs that are approved by the NASSM include sport marketing, legal aspects of sport, management and leadership in sport, ethics in sport management, budget and finance in sport, communication in sport, and the socio-cultural context of sport (Masteralexis and Barr, 2005).

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