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论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2014-08-21编辑:felicia点击率:16288
论文字数:8020论文编号:org201408210906555200语种:英语 English地区:美国价格:免费论文
关键词:体育运动娱乐管理sports sportrecreation managementprofessional manner
摘要:本文是一篇美国留学论文。体育运动和娱乐管理开始蓬勃发展的时间较早,俱乐部,联赛和专业比赛被人们普遍认为是体育和娱乐管理的起源和发展。这种类型的娱乐管理与商业、管理和运动方面的营销紧密结合在一起。本文简要分析运动业的发展和娱乐管理水平的演变。
April 6, 1896 was a day where thousands of spectators viewed the first ever modern Olympics located in Athens (Gettings, 2007). The idea of this program was created by Baron Pierre de Coubertin of France (Gettings, 2007). He wanted to create something where all nations could come together because of sports, and that is how it all started. The 1896 Olympics had fourteen nations participate in the following games: track and field, fencing, weightlifting, rifle and pistol shooting, tennis, cycling, swimming, gymnastics, and wrestling (Gettings, 2007). It was said that this was to happen annually and that each year it would be located at a different location world wide. This event is important because it is still currently going on and it has evolved into much more. The modern Olympics were a great program that led to numerous other organizations, such as the North American Society for Sport Management.
The North American Society for Sport Management was started in 1985 to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management (Cuneen, 2000). This group focuses on topics such as leadership, motivation, communication, organization, ethics, marketing, professional preparation, and financial administration related to sport and exercise (Cuneen, 2000). The NASSM works with local, regional, national, and international organizations to help stay current and informed of all situations. Most of NASSM's members are sport management educators who teach, research, and serve the institution from both the United States and Canada (Cuneen, 2000). Today this group still exists and it has helped sport managers make decisions and gives them resources. The work of the NASSM has opened the eyes of educational institutions for the need of a sport management program.
The first master's program in sport management was established at Ohio University in 1966 ((Masteralexis & Barr, 2005). Walter O'Malley first thought of the idea of a master's program, but did not have the time to pursue this idea. When James Mason heard of the idea he brought it to life. The program focused in depth on contract negotiation, facilities management, and marketing, which could contribute to more efficiently and effectively running a sports organization (Walter, 2008). This program is still running today and has produced many executives in sports industries. One executive that came from a sport management degree program was Garry Bettman, lead executive of the NHL.
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