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. The strategy was to acquire market share from the markets with more flexible rules for tobacco business.

It has been revealed that tobacco industry has realized all long and is aware of the harmfulness of their products. Knowing this did not stop them from doing and expanding business and they have been justifying this by stating that people make informed choice. This draws our attention on the fact that those who are being blamed need to take measures against this blame.

The arrival of Tobacco in the Muslim World.

Quite similar to the situation in Europe Tobacco use started by physicians and started to gain popularity through medical manuals and journals in the Middle East by the last years of the sixteenth century (Grehan, 2006). Those responsible for carrying the same message were mostly non Muslims that had contacts with Europe and could easily understand, interpret and translate the work of Europeans for the locals (Gokhale, 2009).

There were not any segments of Middle Eastern society that did not contribute to this constantly increasing demand. While investigating tobacco's prevalence in his era, the Damascene jurist Abd al Ghani al Nabulsi confidently declared in 1682, 'Tobacco has now become extremely famous in all the countries of Islam ... People of all kinds have used it and devoted themselves to it ... I have even seen young children of about five years applying themselves to it' (Ghauri, Atcha, Shiekh, 2006, p.34). Among these early users were quite a lot of women (Grehan, 2006).

As Grehan (2006, p.413) states 'from the time of its first entry, tobacco would have to rebuff strenuous challenges from political and religious authorities, who in the most critical tests of its appeal would join forces in sporadic anti-smoking campaigns'. One widely accepted methodology was to win a debate for proving tobacco as an intoxicant and that it has the same affect on the body as wine therefore strictly forbidden by Islamic law as resourced in Quran and Hadith (Grehan, 2006).

Tobacco manufacture in subcontinent started in Akbar's reign. But by 1617 its use had become so widespread that Akbar's successor Jahangir (1605-1627) issued a verdict forbidding the smoking of tobacco Gokhale (2009).

Tobacco Industry of Pakistan.

Smoking can be proved as dangerous for people's health but for the economies such as of Pakistan and other such nations, it is the good news that they will always want to hear. This section intends to highlight the important role tobacco plays in the economics of the country.

Tobacco industry contributed 4.4 per cent or over Rs 27.5 billion to the total GDP of Pakistan including Rs 15.17 billion, including Rs 14.54 billion in excise duty and sales tax, in 1997. According to data provided through the internet resources it can be seen that tobacco industry pays six times more taxes than is earned from the cotton industry. This makes the tobacco industry to pay over five percent of all the taxes that are collected by the country. Furthermore over a million people are working as tobacco industry employees.

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