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• Interview consumers in the developing markets – China, India and other Asian economies that are taking to technology very easily hold the key to the future prospects in the global market place.

• Understand the consumer perception of competitive products. With the increased level of competition in the market place, future successes of Apple would largely be attributed to the level of intelligence that they undertake on competition and other variables in the microeconomic environment. The greater the intelligence and the more accurate the information that they base their decisions on, the greater the probability of success.

• Technological advances – By taking customer feedback into consideration, by understanding the issues that they would like resolved and by aligning those issues to solutions through the use of technology would ensure that Apple is able to grow the product and it has a sustained and lengthy life-cycle.

• Ideally, questions posed to samples being studied should be both objective to achieve clarity in the collation process as well as involve a degree of subjectivity that would help reaffirm conclusions inferred from analysis that would be conducted on the findings.

Finally, it is imperative that questionnaires are conceptualised in such a way that they allow the smooth flow of data into intelligent information. For instance, many researchers fail to collect the demographics of the interviewees. When analysing information, if information can be placed under different headings such as age groups, gender, locations etc., more meaningful information can be obtained through the patterns that emerge as a result.

Results and Analysis

Through the course of the paper, we have seen experts in the industry provide both positive insights as well as criticism about the iPod and its surrounding environment. There are certainly worries that Apple might be leaning too heavily on the success of the iPod to carry it through to a point where the company as a whole is more stable. At the same time, one of the more subtle but important points to note is the lack of investment by Apple in the developing economies in China, India and other Asian economies with the exception of Japan. What happens in that region remains to be seen but the next wave of competition is in all likelihood, going to come from this direction.

On the other hand, there are some hugely positive aspects that can be taken from the success of the iPod and Apple as a company. As Burrows(2004) projects his findings – Apple is leveraging the brand equity and the ‘halo effect’ of the iPod to propel sales within its Mac segment. This is evident in the management decision to use the tag line to sell iMacs as “From the makers of the iPod”.

With over 4.5 million iPod users today and that number steadily rising, even if a fraction of that population is influenced into buying a Mac, that is a very good option to be exercised and the management see本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。