英语论文网

ms to have gotten it right. In addition, Apple has launched almost a 100 news stores across various continents that showcase the entire range of products that Apple has to offer. With the increasing popularity of the iPod, the number of footfalls within these stores will only increase and so will the corresponding level of prospective consumers.

In addition, Apple needs to continue to provide technologically advanced products that are both reliable and high on quality –something for which they are known for, both in terms of their software as well as their hardware. In keeping with the same, they have launched the PowerBook notebook and the iBook, again a notebook specifically being aimed at college students and young professionals.

This focus of Notebooks by Apple has been initiated from market studies that show the industry demand for Notebooks to rise 3 times as fast as desktops in the coming few years. To top this, the Apple operating system is considered both by consumers as well as IT experts as being far superior to the Windows system by Microsoft. It is also less susceptible to attacks by hackers. The next upgrade of the Windows operating system is scheduled to come out only next year in 2006,giving Apple the opportunity to tap into the market for all of 2005with its superior OS.

Apple is also sticking to its guns when it comes to premium pricing. It believes that it has a product, which is far superior to others in the market place and hence prices it higher. This kind of strategy has come in for a lot of criticism by industry experts and they feel that being niche player, the volumes would never justify the margin on sales. The problem with the computer market today is that it has become commodity-based market. And one of the main culprits for this are system integrators and companies such as Dell who are under-cutting competition by staging price wars.

There have been very few companies who have been able to keep pace with this onslaught and most are finding it increasingly expensive to maintain their market share, leave alone expanding it. In this regards, Steve Jobs has made the right decision to offer quality products as this differentiates the product offering within the marketplace. It provides it an identity – one that is based on quality and reliability. The key to Apple’s success will be how quickly it will be able to keep pace with technological advances and supply its consumers with products that are ahead of its competition. This also stands good for the iPod too.

In the months to come, the iPod will witness a surge of inexpensive players with greater memory capacity and additional features as well. Apple must ensure that it expands its range of products strategically to locations beyond where it operates in at the moment. Take for instance; iPods that are being phased out in the US can easily be introduced in both South American and Asian economies at lower costs to compete with local competition. Similar strategies will ensure that the iPod continues along its success path.

Conclusions & Recommendations

The iPod story has been one that has caused ripples across the digital industry. We ha本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。