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Business Dissertation:从iPod的发展看经济条件下科技的创新力 [18]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-18编辑:felicia点击率:5650

论文字数:10095论文编号:org201505042155417165语种:英语论文 English地区:美国价格:免费论文

关键词:

摘要:创新是企业的灵魂,改革是时代的方向,本文简要分析iPod的起源和发展,阐述科技创新的重要性。

ve seen during the course of the report how successful the product has been with very few disclaimers that the product hasn’t lived up to expectations. It has been after all, simple formula, an age-old marketing mantra – Create a product or service that provides a solution to the demands of the consumer and it will be a success. That is precisely what Apple was able to achieve. With every success story, there is a defining point where a business is given a window of an opportunity that can manifest itself into large gains.


That’s is precisely what Apple managed to do - It was perhaps one of the only companies that understood the turning point where technology converged with entertainment and provided a solution that the market was screaming out for. On one hand, there were computers, which were feeding off the Internet for music and pictures, and other form of downloads. On the other hand, there was an entire generation of music lovers who wanted a way to carry their music with them and not limit themselves to a few audio CD’s. The iPod was the bridge that brought both these attributes together and gave the consumer what is was asking for. Hence, it succeeded.


But what really captures the minds of the marketing professional is the calculated precision with which the iPod has been introduced to the market and then, sustained its presence as a market leader for so many years.


The future is bound to be different, as we all know. There is competition creeping in ever closer with every passing year and there is the possibility of more advanced technologies that would be user-friendlier being introduced. In addition, we have seen from the variety of sources that the iPod is particularly strong in selective markets – the US, Western Europe and Japan. But there will soon come a time when these markets would be plagued with competition and it would become increasingly expensive for Apple to retain its market share.


This becomes a case of putting all your eggs in one basket or in this case – three baskets (US, Western Europe & Japan). It is important that Apple look at taking the iPod to markets where there is both, an active demand as well as markets where they can build demand. The future across most global markets is a picture where they play host toe number of Asian companies that are out-manoeuvring competition through price-wars. Apple cannot afford to sit out this war and look at entering the markets later in the life cycle. It must enter the large economies of India, China, Taiwan, South Korea etc. with a vengeance and make an imprint with its brand equity.


But it isn’t fair to start talking about the decline of the iPod. One merely states the obvious as a word of caution since the time forth tide to change is still very distant. For the time being and in the near future, the iPod is burning its path across the industry setting new records through unprecedented sales eating up the market place as it moves from country to country.

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