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Entrepreneurship and Business

The innovation of sunglasses
"The 20th century brought an explosion of new products" (National Historic Landmarks, 2007)[1] which has consequently, over the last century, led to the world we live in being changed beyond recognition. Every manmade object in life has been engineered by an entrepreneur to make peoples' lives easier, and whether the invention facilitates easier social communication, for example the Mobile Telephone of which "an estimated 1.2 billion mobile phones were sold in 2008" (Lowther, 2009)[2]; makes a significant and altruistic contribution to modern science and society, for example the X-ray - "The discovery of X-rays brought this [radiology] discipline into existence and has benefited countless patients" (Adam, 2009)[3]; or, a product such as Hair Straighteners which are purely to gratify the customers need to own a product for personal desire, they all still contribute to our society, whatever the innovation, created for whichever intention. The most successful inventions are the ones you don't realise you need, but subsequently find you cannot live without.

A product that has been invented, is currently the centre of new pioneering developments, and ultimately became an item that nearly every individual owns, is the Sunglasses. "Sunglasses are a visual aid which feature lenses that are coloured or darkened or polarizing lenses to protect the eyes from the sun's glare." (Ament, 2006 )[4] However, in their initial stages, 'sunglasses' had nothing to do with sun protection. They were made in China in the 12th century where, "Chinese judges routinely wore smoke-coloured quartz lenses to conceal their eye expressions in court" (Ament, 2006)[5]. https://www.51lunwen.org/ArtandDesign/ The first basic sunglasses produced to combat the problem of intense light - the initial problem that needed to be overcome, were invented by Sam Foster in 1929 (Grant, n.d.)[6]. This original version merely consisted of tinted glass to lessen the discomfort caused when confronted with strong lights. "Pioneering stars of silent movies... Wore sunglasses to protect their eyes from the harshly bright lighting of some early film studios" (Grant, n.d.)[7]. The rising popularity of sunglasses was majorly through this association with aspirational figures, since members of the public aimed to imitate the movie stars via an attempt to replicate and relate to part of their lives- in this case wearing the same accessories as them, providing them with enhanced sense of importance as they feel more connected to their 'role model'. Sunglasses consequently picked up an appealing brand image instantaneously from celebrity endorsement.

However, sunglasses soon changed their unique selling point to a more specific need. Hence how they are now named, the inventors started to concentrate on developing them to combat the effects of sunlight, as this was seen as a broader market, where there would be a lot more revenue as significantly more people are affected by sunlight that studio lights.

They started redesigning the sunglasses, and the majority of sunglasses made from that era till present day are produced in the same manner. They alter external light to provide the optimum brightness that your eyes can handle. This is produced using polarisation in the most simple of sunglasses, ranging to everything detailed in Figure 1(How Stuff Works, 2000)[8] for the more expensive ranges. They "[should] bl本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。