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中国动漫产业的发展瓶颈及对策分析-Chinese animation industry development bottleneck and Countermeasures

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2013-10-29编辑:yangcheng点击率:5090

论文字数:1262论文编号:org201310211850583924语种:英语 English地区:中国价格:免费论文

关键词:动漫动漫发展瓶颈动漫设计

摘要:动漫广义地说,就是动画与漫画等诸多视觉形象的综合表现体。它也被称为动态漫画,是通过艺术创作使一些有生命或无生命的东西拟人化、夸张化,赋予其人类的一切感情、劫作。动漫是诙谐、幽默、真诚、深邃的大众艺术,是一种独特的视觉艺术与文化形式。动漫占据了众多媒体空间,由它衍生出的电视动漫、数字动漫、网络动漫等组成了当代新的动漫立体模式。

在计划经济模式下,中国动画业的发展停滞不前。而此时国外的动漫产业却快速地发展,并已达到比较成熟的阶段,如美围的网络游戏业已经超过好莱坞电影、世,成为全美最大的娱乐产业。优越的历史传统优势在全球化与市场化面前被抵消,近年来的奋起直追又因过分追求效率而呈现狂热化的非理性发展状况。

In the planned economy , the Chinese animation industry stagnated. At a time when foreign animation industry has developed rapidly , and has reached a more mature stage , such as the United States around the online game industry has surpassed Hollywood movies, the world has become the nation's largest entertainment industry. Historical tradition of superior advantages in front of globalization and marketization is offset , in recent years to catch up because of the excessive pursuit of efficiency while showing irrational frenzy of development .


我国是全球最大的动漫产品消费市场。为了推动动漫产业的发展,提高我国动漫产业在世界上的地位,2004年国家广电总局研究制定了关于发展我围影视动画产业的若干意见;
China is the world 's largest animation products consumer market. In order to promote the development of animation industry , animation industry to improve our position in the world in 2004, SARFT on the development of my research to develop around film and television animation industry a number of opinions ; April 2006 , the State Council forwarded the Ministry of Finance and other departments " regarding the promotion of the development of China's animation industry, a number of opinions" put forward to promote the development of China's animation industry, a series of policy measures. Many companies adjusted accordingly plant development strategies and plans , animation market has also been a rapid development. However, strong and international animation United States, Japan , South Korea , there is still a considerable gap , the domestic animation products are mostly popular foreign products . In adolescents favorite anime in Japanese and Korean animation dominate, dominate the world .


早在两年多前,中国已经取代日本成为全球第一动漫生产大国。但这只是时间长度上的“全球第一”,对于原创动漫品牌,美国有米老鼠、唐老鸭,日本有铁臂阿童木、柯南等等,不经意间,中国人说出的都是国外动漫的代表人物。事实证明,按规模扶持动漫产业是缘木求鱼,政策扶持是一把双刃剑。

As early as two years ago, China has replaced Japan as the world's first animation producer. But this is only the length of time the " world's first " original animation for the brand , the United States has Mickey Mouse, Donald Duck, Japan Astro Boy , Conan , etc. , inadvertently, Chinese people say are foreign Anime representative. Proved by size to support the animation industry is futile , policy support is a double-edged sword .

Compared to Europe and Japan and South Korea 's animation industry with highly sophisticated market system , Chinese animation industry seem immature and weak, faces many " growing pains ."

In recent years, China has been rarely successful anime introduction , the cottage , plagiarism , a new name , chilling .

2012 , people like anime wind still waiting to be expected to continue .

China Animation Academy , Institute for Cultural Industries , Peking University and other agencies jointly issued the " anime Blue Book: China Animation Industry Development Report ( 2012 ) " pointed out: in 2011 , China's animation industry, annual production of TV cartoons 435 261,224 minutes , total box office receipts about 320 million yuan , a record high.

In fact , as early as 2010 , the State Administration of Radio, published data on the show , this year, China 's domestically produced TV cartoon number reached 385 , approximately 220,000 minutes , China repl论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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