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从视觉语言的角度上分析色彩张力

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2013-10-29编辑:yangcheng点击率:5756

论文字数:1389论文编号:org201310270956584533语种:英语 English地区:中国价格:免费论文

关键词:平面广告印刷广告广告设计

摘要:平面设计和摄影的结果是,以实现最终的设计。图片由社会带动市场需求的快速发展,出现了各种各样的书籍及期刊,报纸,各种媒体也蜂拥而至带来的发展有较大的需求空间的图片。然而,无论是杂志或报纸都有自己的风格,需要和他们类似风格的摄影师。如何拍杂志或报纸风格相适应,给人更好的视觉形象的图片是摄影师的工作。大部分的现代化城市生活是忙碌的,他们需要的是最直接,最便捷的阅读方式,所以现在抓住这个特点摄影设计专题的杂志和报纸,使用照相拍摄的图像来表达一个故事,或描述现代的生活方式。

颜色图形设计而言,是最直接,最有影响力的因素。因为不同的颜色有不同的内涵。不同的国家和民族,不同的时代,将各种颜色的含义。生动的彩色图像不仅可以给人们美的享受,还能加强人们的意识的工作本身。相同的颜色,因为某些因素,可能会产生不同的情感个性,心理,情感上的共鸣,从而使访问。康定斯基,伊顿和其他的色彩抽象的,理性的,处理的颜色的彩色几何掌握的心理和情感体验。多种颜色给不同的感觉,海报设计,更需要把握好色彩对人的心理影响。颜色有着非常丰富的内涵。

Colors for graphic design is concerned, is the most direct and most influential factor. Because different colors have different connotations. Different countries and nationalities, different times , will make a variety of colors meaning . Vivid color image can not only give people the enjoyment of beauty , but also to strengthen people's awareness of the work itself . The same color because of certain factors may produce different emotional personality, thus making access to psychological , emotional resonance. Kandinsky , Eaton and others to color abstract , rational, by processing the color of color geometry to grasp the psychological and emotional experience. A variety of colors give a different feel , in poster design, more in need of a good grasp of the psychological impact of color on people . Color has a very rich connotations. It is a symbol of the world , its language and its unique characteristics form is very extensive . 


表格或系统可以拒绝色彩语言的多元化。设计师创意转化为正确的色彩设计,那么只有灵魂的作品,作品的颜色,能够将信息传递给观众。平面设计元素主要是图形,图像,文本和颜色,这些海报是一种视觉语言,有其自身的特点。

Form or system can reject the diversification of color language . Designers to creative ideas into proper color designs, then only the soul works , works in the color to be able to pass information to the audience . Graphic design elements are mainly graphics, images , text and colors, these posters are a visual language has its own characteristics . 


在设计过程中,需要完成这些视觉语言,并根据形式美的原则,在有限的设计空间有效的编排,组合,以满足时代的审美情趣和公众的文化意识,以便能够能够吸引观众,创造的重视,产生共鸣的设计。

In the design process , you need to complete these visual languages and , according to the principle of formal art in a limited design space for effective orchestration , composition, to meet the aesthetic taste of the times and the public cultural awareness, so as to be able to attract audiences to create attention , resonate designs.

Digital photography technology in many areas of graphic design , broadening the scope of visual expression . Photography photo realistic effect can faithfully reproduce delicate objects original , more objectively reflect the object's external attributes. Photographic prints are high-tech products , can people left a deep visual impression , with strong artistic appeal. Digital photography as a manifestation of technology, accurate records realities better than the picture .

advertising design, to convey the role of information affirmed its special form . It is different with the painting , it requires simple , clear, between people in the moment , you can see a certain distance away from the advertised things. After the invention of photography people will soon find its commercial value . As early as 1840, a number of advertisers competing to use this with a strong visual expression of the form of media in business marketing made good benefits. 1856 , New York "Daily Tribune " The first method uses the wet version of a hat shop advertising photos . Since then, in the form of advertising photography is not just limited to the use of photographs by the salesman , combined with the print media in order to improve efficiency and thus spread into the real use phase . For an adv论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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