英语论文网

I could not agree with you for such a big discount.In this way,it won’t leave us anything.
恐怕我不能给你这么高的折扣。这样的话,我方就无利可图了。
此句很客气地提出我方不能满足这些条件。如果否定句前不加上I’m afraid语气则显得太强硬,不利于双方进一步磋商。
3.Let’s look at this from another way.
让我们以另一种方式来看……
此句型避免了You are wrong.I don’t a-
gree with you.的反驳字眼,说明还有商量的余地,有利于业务的进展。
4. Unfortunately this is our rock_bottom price,we can’t make any further reduction.
很遗憾这是我方的最低价格,我们不能再让了。
unfortunately既表达了我方与对方达成贸易的诚意,又表明了鲜明的立场,语气坚定而又不失礼貌。
5.I’m really sorry that our product’s can hardly satisfy your requirement.
对我方产品不能满足你方要求,甚感抱歉。
really使语气更加委婉,hardly则极好地避免了绝对化。

6　使用第二人称
商务书信或谈判,尽量用第二人称,这样显得更加真诚、有礼貌。试比较下列句子,同样的内容用第一人称(We)会使你感到比较冷淡。
1.You can have your goods delivered on any weekday.
您要求在周内哪天装运货物均可。
We cannot deliver at the weekend.
我们不能在周末装运。
2·You will be able to receive a full refund of deposit if you return the goods within a week.
您如果能在一星期内退货,就能得到全部定金退款。
We cannot refund your deposit unless you return the goods within a week.
除非你们在一星期内退货,否则我们不退还定金。

7　使用积极的词汇或词组
商务书信或谈判的语调应是积极合作的,不可用高人一等或讥讽的语气,所以不要用消极的或中性的词汇和词组,避免责怪对方的错误,搞僵关系。比较下列各句:
1.Your complaint about the quality of paper used in the forms we supplied you is regrettable.
你方抱怨我方按常规提供的纸张质量不佳,我方对此表示遗憾。
I’m sorry that the quality paper in the forms we supplied you is regrettable.
我很遗憾按我方通常规格提供你方的纸张有质量问题。
2.You obviously ignored the assembly instructions accompanying the equipment.
你方显然忽视了随设备寄去的组装说明书。
The assembly instructions accompanying the equipment are very specific about proper installation.Did you not receive them?
设备的组装说明书对如何正确安装写得非常具体,不知你方是否已收到。
3.You failed to send your order to us before the new prices were introduced.
你方未能在新价格实施之前将定单寄给我们。
Unfortunately,we did not receive your order before the new prices were introduced.很不幸,我们在实施新价格之前未能收到你方定单。
比较上面几句,就会发现如何把消极或中性的句子用积极的方式表达出来,积极肯定合作的语气会使句子变得更加真诚有礼貌。以上各例句,充分说明了商务英语的礼貌原则。它是商贸英语的一个鲜明特色,对吸引客户,开拓市场有着重要意义。

8　参考文献
1　许小平·21世纪国际商务英语写作———理论与实践·华中理工大学出版社,2000
2　耿秉钧·商用英文与国贸实务·世界图书出版公司,1999
3　蒋思金奇·外贸业务英语·青岛海洋大学出版社,1992
4　Liao Ying https://www.51lunwen.org/ English for business secretary, Central South University of Technology Press,1996