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Case Study of Etiquette in Business Negotiation-礼仪在商务谈判中的案例分析 [5]

论文作者:英语论文论文属性:学期论文 termpaper登出时间:2014-03-31编辑:caribany点击率:9929

论文字数:5074论文编号:org201403311026422493语种:英语论文 English地区:英国价格:免费论文

关键词:Etiquette in Business Negotiation商务谈判礼仪Case Study案例分析international business

摘要:In business negotiation, both parties are not only for their own benefits but also for their mutual benefits, so both parties should pay much attention to the manners in the business negotiation, especially for the host party. 在商务谈判中,双方不仅是为了自己的好处,同时也为他们的共同利益,因此双方应重视商务谈判中的礼仪,特别是对主人一方。

by means of which people communicate with one another,exchange information,thoughts,memories and wishes, even influence and control the others.Also, language serves a social purpose in that it provides the means for conveying basic conceptual propositions, for setting them in correspondence with those in the minds of other people,and for using concepts to get things done in the business of social interaction.
B.  Cultural Differences’ Influence on Non-Verbal    Communication
Culture is ubiquitous,multidimensional,complex,and all-pervasive and has received many definitions from scholars.Culture and communication,though two different concepts,are directly linked.Whenever people interact they communicate.To live in societies and to maintain their culture they have to communicate.
Culture is learned,acted out,transmitted,and preserved through communication.And the communication,our ability to share our ideas and feelings.is the basis of all human contact.Culture not only influence on our people’s verbal communication, but also influence on our non-verbal communication.
In the process of globalization, people from different cultures are closely connected together, especially in economic field. As for Chinese people, they have to communicate with people from different cultures more frequently since China s access to WTO. However, misunderstanding of cultural differences in nonverbal communication is a serious barrier to intercultural communication. Here the non-verbal communication will be studied. The non-verbal communication has two kinds of contents, first is the information that the human body send out, including the image, motion, eye communication, countenance, touch, odor, and etc. ; second is the time, place and silence composed by individuals, and environments. Different cultures have different non-verbal communications, which also should be paid attention to in the business negotiation.
Different cultures may have the same non-verbal language forms, but the meanings sometimes are different, for example, in America, they use thumb and forefinger to make a circle to show the meaning of “ok”. While in Japan, it means money; in France it means zero or no vale; in Turkey and Greece it means something related to gay.
In China, there is an old saying, “Silence is gold”. Chinese use silence to show acquiescence, contemplation, reservation or opposing, while in the western countries, they regard silence as impoliteness and lack of self confidence. For clothing, some countries have their taboos, for example, in Arab countries, females are not allowed to show their body and face out. They must wear abas and veils. In America, while for business, people should stay for a distance from others, while in China some people stay very close to show the friendliness and familiarity. 
Equality is the key standard in western culture.American and English people esteem the value of equality and stick to the equal and reasonable principle.They think both sides in business should get profits,and the purpose for negotiation is to discuss how to share the profits.However, in eastern countries like China and Japan,people have strong hierarchy value since old time.For example,Chinese buyers think buyer in a business is higher and enjoys more power than seller in status,thus has the privilege to make preferential suggestions for their side.Learning the disparity of values between Chinese and we论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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