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英语商务谈判之语用预设概述

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-06-27编辑:lgg点击率:2253

论文字数:36200论文编号:org201406261249247235语种:英语论文 English地区:中国价格:$ 66

关键词:商务谈判语言语用预设预设触发语功能商务英语

摘要:Based on the introduction of research background, the usage of presupposition inbusiness negotiations is hardly noticed until recent time. As we all know,presupposition is an important theory of pragmatics, and it is divided into semanticpresupposition and pragmatic presupposition.

Chapter One Introduction


1.1 Background of the Research
In the world today, China is playing an important role in the global economysituation. Especially in the wake of China’s entry into WTO on November 11, 2001,the connection between China and the world economy is getting more and moreintimate. With the rapid development of China’s economy and business, both internaland external trades have grown tremendously fast these years. However, bothdomestic trade and foreign trade cannot be achieved without business negotiations.Business negotiation in the world today can be compared to the blood in a body. Abody without blood cannot give play to its sound functions, so it is with the worldeconomy. The role of business negotiation can be summarized as follows: Each enterprise all wants to take advantage of the business negotiation.Therefore, the study of business negotiation is getting increasingly important. Ingeneral, the studies of business negotiation have been conducted from theperspectives of marketing, economics, social psychology, communication strategiesand linguistics. Researchers and scholars abroad lay emphases on the use ofmanagerial strategies and tactics without paying much attention to the study ofbusiness negotiation from the perspectives of pragmatics and linguistics. The researchof business negotiation is still far behind in China. In recent years, more and morescholars have realized the great necessity of studying business negotiation for the sakeof the needs of society. But some of the scholars and researchers just simply followthe research findings and experience from abroad without considering the domesticconditions.
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1.2 Significances of the Research
Based on the introduction of research background, the usage of presupposition inbusiness negotiations is hardly noticed until recent time. As we all know,presupposition is an important theory of pragmatics, and it is divided into semanticpresupposition and pragmatic presupposition. These two approaches of presuppositionare different in many ways. In short, semantic presupposition is analyzed on thesyntactic level, while pragmatic presupposition is the further development of semanticpresupposition because it overcomes the limitations of semantic presupposition bybeing closely related to the speaker and context. Just as George Yule puts it, apresupposition is something that the speaker assumes to be the case prior to makingan utterance. Speakers, not the sentences, have presupposition. Therefore, thepresuppositions used by negotiators in the business negotiation belong to thepragmatic presupposition. After a careful study of negotiation statements, it isdiscovered that different kinds of pragmatic presuppositions are widely used in eachstage of the negotiation phase of various English business negotiations. The use ofpragmatic presupposition conforms to the features of business negotiation languageby making the sentences concise, implicit, euphemistic and polite in the process ofinformation dissemination.
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Chapter Two Literature Review


2.1 Businss Negotiation
According to Roy J. Lewicki, negotiation is a basic, generic human activity—aprocess that is often used in labor-management relations, in business deals likemergers and sales, in international a论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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