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商务英语本科论文节选:苹果公司客户关系管理 [2]

论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2017-04-03编辑:cinq点击率:2447

论文字数:2000论文编号:org201704031011011970语种:中文论文 Chinese地区:中国价格:免费论文

关键词:商务英语本科论文英语论文

摘要:本文是商务英语本科论文节选,主要内容是分析智能手机行业的发展状况,以及以苹果公司为分析对象,研究其客户关系管理。

tand the user behaviour and observe users as they browse the web site. Apple Inc. will take advantage of these information to understand and analyse trends, manage web site and improve its product and services. Moreover, the technology of “Cookie” can track the ads and views viewed by users, which is useful for improving the advertising content and delivering targeted advertising upon the preferences of each customer. At the same time, Apple Inc. also introduce the function of “limiting ad tracking” and “Disable Cookies” to maximum satisfy the different needs of customers. 
 
2.3.3 TRUSTe
Currently, with the rapid development of the network, more and more privacy of people cannot be guaranteed. However, Apple Inc. attaches great importance to the security of customer individual information. At present, Apple Inc. has become a contracted customer of TRUSTe. The online privacy solution of TRUSTeis well known. In specific, TRUSTe operates the largest online privacy protection solution in the world, who is trying to provide users with secure access of mobile phone program. The company Philosophy of TRUSTe is every click of users is safe. The TSL encryption technology is applied for the online services of Apple Inc., which can effectively protect the user’s personal information and data security in the transmission process. When storing the user’s personal data, Apple In. will also use the computer system with access rights.

2.3.4 Genius Bar
Genius Bar is a technological innovation of Apple Inc. When users encounter product or software problems, seeking customer services or sent to repair shop is very troublesome. However, the application of Genius Bar has solved this problem, and Genius Bar has become the best place for seeking technical support. No matter where the product of Apple is purchased, the customer service staff will freely check the product and help customers solve the problem. The key point of Genius bar is to allow the face to face communication between customers and technical staff. They can deeply discuss the problems of Apple product and find a solution, which can definitely improve the satisfaction of customers. 

2.4 The impact of CRM CRM的影响

2.4.1 Enhancing the competitiveness of enterprises 
Customer is the basis for enterprise survival and development. The essence of contemporary market competition is the competition of customer resources. The enterprise can keep abreast of customer needs and store the customer data by the CRM system. In specific, the CRM system will establish the database of customers and refine the personalize information for customers with personalized products and services. Thus, the CRM system has strengthen the establishment of customer loyalty.
2.4.2 Enterprise Resource Planning (ERP)
CRM system plays a huge role in the enterprise resource planning. In specific, the CRM system will integrate the business management, marketing, sales, customer services, technical support and other customer related business. Thus, the CRM system can make the enterprise information and resources run efficiently and smoothly. Moreover, the CRM system can fully improve the enterprise operation efficiency, and achieve the information sharing among the entire industry. 

2.4.3 Reducing operating costs
The core framework of CRM system is customers. In order to achieve more accurate custom论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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