英语论文网

mages  is  a  milestone  of  multimodal  discourse  analysis.  It  clarified  the constituents and structure of visual design to analyze how images covey meanings and it is also used to analyze the function of sound and color in the discourse. It is found in  the  book  that  the  grammar  of  language  can  be  utilized  and  applied  to  the  visual communication.  They  adopt  the  systemic-functional  grammar  to  analyze  the  visual modes.  The  systematic  and  efficient  analytic  framework  they  put  forward  with  has  a profound  influence  and  led  to  numerous  subsequent  productive  researches  in  the related  field.  Baldry  (2000)  studied  the  way  to  better  students‘  multimodality acquisition  ability  in  order  to  make  full  use  of  the  multi-mediality  in  the  distant learning  age.  O‘Halloran,  K.L  (2004)  not  only  studied  the  theory  construction  of multimodality,  but  also  devoted  himself  to  the  researches  on  the  multimodality phenomenon in  Math  discourse.  Royce,  T.  (2002)  studied  the complementary  effects of  different  semiotic  resources.  
...........

2.2   Previous Studies of Multimodal Metaphor 
The  rise  of  multimodal  metaphor  can  be  induced  into  the  following  three  factors, according  to  Zhao  Xiufeng  (2011):  the  inadequacfay  of  pure  language  metaphor researches  within  the  field  of  cognitive  linguistics,  the  development  trend  of multimodal  discourse  triggered  by  the  popularity  of  multimodal  communication media and the cross-discipline development trend of human science. At the beginning, the pictorial metaphor researches concentrated on different kinds of visual media arts such  as  painting  arts,  line  arts  and  illustrations,  movie  pictures  and  advertisement pictures. At this time pictorial metaphors were regarded as means of pictorial rhetoric of  a  broader  sense.  It  is  Charles  Forceville  who  was  the  first  one  in  favor  of  putting pictorial  metaphor  into  the  theoretical  framework  of  cognitive  linguistics  to  have  a systematic and comprehensive analysis. In his book Pictorial Metaphor in Advertising published  in  1996,  he  made  a  systematic  and  comprehensive  explanation  of  the composition, classification and the analysis strategy  about the printed advertising for the first time. One of the outstanding contributions of the book is the categorization of pictorial &n本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。