英语论文网

dings............ 56
5.3 Implications of the Research.........58

4 A CONTRASTIVE ANALYSIS OF INTERPERSONALMEANING IN ENGLISH AND CHINESE PRODUCTPRESENTATIONS

4.1 Overview

In this part, a contrastive analysis of interpersonal meaning in English and Chineseproduct presentations will be conducted based on the analytical framework proposedin the previous part. The analysis will be carried out from the perspective of moodsystem, modality system and appraisal theory.As Halliday points out, the most fundamental types of speech roles are two: givingand demanding (2008:107). The two speech roles of product presenters are givinginformation of new products or services and demanding audiences’ actions of buying.How these two speech roles are realized by declarative, interrogative, imperative andexclamative moods will be analyzed in the following part. Besides, metaphors ofmood will be integrated into the analysis.All the above sentences carry declarative mood. The declarative mood serves toprovide new information to audiences. Both speakers assign themselves a speech roleof giving information and audiences are expected to receive the information.Therefore, with the declarative mood, the speakers successfully give new informationto audiences and that performs a persuasive function in an inconspicuous way. Thespeakers interact with audiences.

..............

CONCLUSION5

Product presentation is a common kind of business presentation and is becomingincreasingly popular in recent years, especially for electronic products. Whencompanies release new products or services, they hold product presentations toenhance promoting effects. Generally speaking, audiences get information about newproducts or services and are encouraged to buy those products. Speakers of productpresentations always organize well their speeches to establish good interpersonalrelationships with audiences so that audiences will believe in the companies and aremore likely to buy their products.In this research, the contrastive study of interpersonal meaning in English andChinese product presentations are carried out based on a combination of Halliday’smodel of interpersonal meaning and Martin’s appraisal theory. The analysis isconducted in terms of mood system, modality system and appraisal theory. Differentlinguistic resources used for realizing interpersonal meaning are identified and thenhow they work is explored. Similarities and differences existing in English andChinese product presentations are analyzed and possible reasons are probed. Thefindings can provide some perspective for preparing product presentation speeches inEnglish and Chinese.
.........
Reference documents (omitted)
本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。