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顺应论视角下模糊语在商务英语说服信函中的对比研究 [3]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-12-06编辑:lgg点击率:2144

论文字数:34751论文编号:org201711291943551459语种:英语论文 English地区:中国价格:$ 66

关键词:商务英语论文英语本族语者中国英语学习者对比研究

摘要:本文是商务英语论文,本研究从说服性信函中的模糊语言出发,运用顺应论分析了英语本族语者和中国英语学习者的说服信中模糊语的应用及对比。

ifferent classification criteria, businesscorrespondence has different types. But for the depth of the investigation, this thesisemploys the most common classification ways and put the emphasis on the persuasivebusiness letters.
............

CHAPTER THREE THEORETICAL FRAMEWORK ..........19
3.1 Three Properties of Language ..........20
3.1.1 Variability....20
3.1.2 Negotiability ........20
3.1.3 Adaptability..........21
3.2 Adaptation Theory .........22
3.3 Four Aspects of Adaptation Theory ..........23
3.4 Contextual Correlates of Adaptability ......24
3.4.1 Communicative Context Adaptability......24
3.4.2 Linguistic Context Adaptability......26
3.4.3 Cultural Context Adaptability .........27
CHAPTER FOUR RESEARCH METHODOLOGY...........29
4.1 Research Questions........29
4.2 Data Collection .....29
4.3 Data Classification .........31
4.4 Analytical Procedure......32
CHAPTER FIVE CONTRASTIVE STUDY AND DATA ANALYSIS....36
5.1 Application of VL in NES’s and CEL’s Persuasive Business Letters ....36
5.2 Contrastive Analysis ......42
5.3 The Vague Language Adaptation in NES’s and CEL’s Persuasive Letters .....48

CHAPTER FIVE CONTRASTIVE STUDY AND DATA ANALYSIS

In this chapter, the use of vague language in NES’ and CEL’s persuasive businessletters will be analyzed in details and then a contrastive study will be ensued to findout these following research points: What's the similarities and differences betweenNES' and CEL' persuasive business letters in the application of vague language? Howthe Adaptation Theory is used in the analysis of these differences?

5.1 Application of VL in NES’s and CEL’s Persuasive Business Letters

In order to make the research results convincing while considering the limitedpages of the thesis, only part of the samples will be presented in details. However, allthe business letters collected is attached to the Appendix.The following two sales letters are extracted from the samples collected:Example1 from NES’s Corpus:The Stenogram is efficient, reliable, time saving and economical. Backed by ourinternational reputation for reliability, it is in regular use in thousands of offices allover the country. It gives superb reproduction quality with every syllable as clear as abell. It is unbelievably simple to use—just slip in a preloaded cassette, press a button,and it is ready to record your dictation, interviews, telephone, conversations, reports,instructions or whatever. Nothing could be simpler! And with our unique after-saleservice contract you are assured lasting operation at the peak of efficiency.The italicized words all belong to vague language. From this example, it is easyto see that there are indeed many vague languages are employed which proves theimportance of this research. Vague words especially vague adjectives like efficient,reliable etc. shows the special features of the product. International reputationexpressed the fame of the product in a vague way. Here, it is not actually to showinternational meaning but to give the reader a feeling that the product bearing aworldwide and good fame. Vague expressions like “thousands of, all over the world”describe the scope of the business in a vague way. They are all used to form an imagewith broad and wide business areas of the product. “Nothing could be si论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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