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论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-01-18编辑:anterran点击率:4096
论文字数:1906论文编号:org201101181111023793语种:英语 English地区:新西兰价格:$ 66
关键词:澳洲论文代写What kinds of factorsinfluencecustomer’s decision-making behaviourof second hand car’s industryin Auckland?
Research Topic:
What kinds of factors will influence customer’s decision-making behaviour of second hand car’s industry in Auckland?
1. Purpose and significance of the study
Nowadays, according to (ProQuest 2006) said: “The latest data 澳洲论文代写demonstrate that consumers continue to cut spending on non-essential items, particularly cars. Land Transport New Zealand reported that new registrations of cars and station-wagons fell by 2.1% year on year in July 2006. High fuel prices (spending on fuel rose by 12.5% year on year in July) continue to depress car sales. The weakening of the New Zealand dollar may have also hit sales in the automotive sector because a large number of second-hand cars are imported from Japan.” How can a used car dealer be successful among this circumstance? The purpose of the assignment is to find out what kinds of reason can influence customers’ decision making behaviour when they are purchasing second hand cars. For example, what brands do the buyers most prefer such as BMW, Benz and TOYOTA? Also I am going to find out which factor is the most significant factor among lots of different factors such as age, income, job and nationality etc. In addition, this research perhaps can help Auckland second hand car dealer to do their job better. In my opinion, the most important thing for a business is to understand their customers well enough. Furthermore, used cars industry is very important in New Zealand. There are plenty of used car shops in Auckland who import different cars from different countries such as Japan, Singapore and America etc. These car shops will generate revenue for New Zealand government and will increase New Zealander’s quality of life. I am a Chinese international student who loves cars very much, just like other guys. In New Zealand the expense of used cars is very huge so to understand second hand cars’ buyers’ decision making behaviour is significantly important.
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Wisniewski, M. (2006), Quantitative Meth本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。