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='color:#222222;font-family:Arial, Verdana, sans-serif;'> Government and the bank made efforts to calm down the public over the weekend. Gordon Brown pleaded to public not to panic about their deposits and the bank assured it will not go bust and their money would be safe. (House of Commons fifth report 2007-2008). But On 17thSeptember Monday people queued in front of the braches to withdraw their money, long queues were found almost in every branch. The share price fell by 40% on that day price of the share was 2.82. Later during the day chancellor Alistair darling made an announcement to guarantee all the deposits in Northern Rock bank. He announced the depositors will not lose a penny (BBC Northern Rock - Time line). So the consumers will be confident about their money in bank and to stop the panic across the country. After the announcement was made the queues gradually disappeared, this was a clear sign of the announcement. Bank of England provided liquidity support to the bank, after the run Northern rock had to rely on bank of England for everyday financing. About two billion was injected every week, by the end of 2007 loans from bank of England was 26.9 billion, twenty six percent of the total liability.