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论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2012-02-12编辑:anne点击率:3899
论文字数:5146论文编号:org201202121100425434语种:英语 English地区:英国价格:$ 33
关键词:Clippy BagsGlobal BusinessConsultancy
摘要:随着经济全球化的时代,中小企业进入国际市场营销的国际市场已成为一种必然趋势。笔者进行了Clippy Bags,由卡里普索玫瑰创建的相关分析,其潜在扩展到全球部门,尤其是进入日本袋市场。
Executive Summary
With the era of economic globalization, SMEs access to international markets for international marketing has become an inevitable trend. Acting as a business consultant, the author has conducted the relevant analysis of the Clippy Bags, created by Calypso Rose, for its potential expansion into the global sector, especially into the Japanese bag market.
able of Contents
Executive Summary 2
Table of Contents 3
1. Introduction 4
2. Market demand analysis of Clippy bags 5
3. Import and export analysis of bag market in Japan 6
4. Strategies of international business of Clippy bags 8
4.1 Establish the financial service system 8
4.2 Enhance innovation input 9
4.3 Strengthen brand management and improve the quality of export products 9
4.4 Strengthen human resources management 10
4.5 Strengthen the construction of information 10
5. Entry strategies and alliances of Clippy bags 12
4.1 Export 12
4.2 Authorized to operate 13
4.3 Strategic alliance 13
4.4 Foreign direct investment 14
4.5 Other methods 15
5. Conclusions and recommendations 16
5.1 Internal integration 16
5.2 Implementation of strategy 18
References 20
Bibliography 21
References
Borensztein, E & Gregorio, J 1998, ‘How does foreign direct investment affect economic growth?’, Journal of International Economics, vol.45, iss.1, pp.115-135.
Clippy website: https://www.clippykitlondon.co.uk/
Fireboc.com 2011, ‘Clippy Bags’ [online], available at: https://www.firebox.com/product/2725/Clippy-Bags [Accessed: May 1, 2011]
Geringer, JM 1989, ‘Control and performance of international joint ventures’, Journal of International Business Studies.
Lux Research Japan, 2009, ‘Daikokuya Launches Online Luxury Handbag Rental Services’ [online], available at: https://www.luxresearchjapan.com/news_archives/article2009051401.html [Accessed: May 1, 2011]
Peng, MW & Wang, DYL 2008, Corporate Governance essay ‘An institution-based view of international business strategy: A focus on emerging economies’, Journal of International Business Studies, vol.39, pp.920-936.
Regnas 2010, ‘Research and Markets: Handbag Market Report: 2010 Edition’ [online], available at: https://japan.regnas.jp/press/article0001153 [Accessed: May 1, 2011]
Reuer, JJ & Arino, A 2007, ‘Strategic alliance contracts; dimensions and determinants of contractual complexity’, Strategic Management Journal, vol.28, iss.3, pp.313-330.
Smith, P 2010, ‘Clippy looks to bag a slice of the Japanese market’ [online], available at: https://www.telegraph.co.uk/finance/businessclub/sales/7541463/Clippy-looks-to-bag-a-slice-of-the-Japanese-market.html [Accessed: May 1, 2011]
Squidoo.com 2011, ‘What you can do with a Clippy bag’ [online], available at: https://www.squidoo.com/clippy [Accessed: May 1, 2011]
Whipple, JM 2000, ‘Strategic alliance success factors’, Journal of Supply Chain, vol.36, iss.3, pp.21-28.
Bibliography
Buckley, PJ & Casson, M 1994, A theory of cooperation in international business, Cooperative forms of transnational corporation activity.
Contractor, FJ & Lorange, P 2002, Cooperative strategies in international business: joint ventures and technology partnerships between firms, Elsevier Science Ltd.本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。