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企业社会责任 Corporate Social Responsibility: A definition

论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2010-08-21编辑:vshellyn点击率:7304

论文字数:7000论文编号:org201008211733454396语种:英语论文 English地区:英国价格:$ 88

关键词:企业社会责任Corporate Social ResponsibilityA definition


Corporate Social Responsibility: A definition
 
   企业社会责任 Corporate Social Responsibility CSR,是这个世纪最重要的工作之一,有些人或许会想,企业本来就是获利组织,社会是政府的事。这是很正常和常态的思考。不过许多公司在稳定经营多年以后,能突破经营层次以外最大改变,就是加入社会责任。
 
  企业社会责任是一种哲学概念,没有具体的执行标准和规则。当一家公司的经营理念多了社会责任的精神,公司由上而下所进行和规划的事,都会变的不太一样。因为道德会放在获利之上,对客户服务也会更真心,因为产品对社会有责任。员工做事的态度也会变更严肃谨慎和有责任感,因为在这家公司工作是有社会使命的。
 
     企业社会责任虽然不是必需的,但缺乏这种经营精神的公司,员工常常找不到公司存在的荣誉感和意义,就像人很有钱没有回馈社会互动一般,公司和人都需要更深层的存在意义。
 
  企业社会责任到底是哪些范围?如何做呢?这个网站主要用于推行企业加入社会责任的精神。如需要参考国外有一些对企业社会评量的标准,你可以在社会发展国际议题找到更多数据。


Introduction
 
Corporate social responsibility (CSR) has variously been described as a ‘motherhood issue’ (Ryan 2002, p. 302) ‘the hot business issue of the noughties’ (Blyth 2005, p. 30) and ‘the talk of the town in corporate circles these days’ (Mees & Bonham 2004). 

There seems to be an infinite number of definitions of CSR, ranging from the simplistic to the complex, and a range of associated terms and ideas (some used interchangeably), including ‘corporate sustainability, corporate citizenship, corporate social investment, the triple bottom line, socially responsible investment, business sustainability and corporate governance’ (Prime Minister's Community Business Partnership).

 It has been suggested that ‘some…researchers…distort the definition of corporate social responsibility or performance so much that the concept becomes morally vacuous, conceptually meaningless, and utterly unrecognizable’(Orlitzky 2005);  or CSR may be regarded as ‘the panacea which will solve the global poverty gap, social exclusion and environmental degradation’ (Van Marrewijk 2003). 

 Hopkins has commented that ‘without a common language we don’t really know that our dialogue with companies is being heard and interpreted in a consistent way’ (Hopkins 2003, p. 125).  It is therefore important to explore the language of CSR if we are to understand and debate the concepts involved.  This literature review examines the evolution of CSR and seeks to identify some of the more common or prominent definitions that have evolved and the context within which they have been used.   The review is not an exhaustive list of definitions but aims to synthesise the main points in a way that may be useful to the broader discussion of CSR.  While the review focuses on the literature of academe, it also explores the views of industry espoused in less formal means of communication.

Historical definitions of CSR
 
While the term CSR may appear to be relatively new to the corporate world, the literature reveals that the evolution of the concept itself has taken place over several decades.  The fact that the terminology itself has changed over this time also suggests that the meaning ascribed to concepts such as CSR will continue to evolve
in tune with business, political and social developments.  The impact of globalisation and mass communication also means that while definitions will reflect local situations, they will also be strongly influenced by global trends and changes in international law.
 

DEFINITIONS of CSR
 
Business for Social Responsibility (America’s largest organisation devoted to CSR)
 
Business decision making linked to ethical values, compliance with legal requirements, and respect for people, communities, and the environment 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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