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Abstract

This paper deals with the subject of corporate social responsibility (CSR) with particular Referenceto the hotel sector and the 2004 Indian Ocean tsunami which was to prove a test of managementapproaches. It discusses the rising interest in CSR issues, linked to the sustainable developmentmovement, and its particular relevance for the tourism industry. Reactions to the disaster of hotelcompanies with a presence in the resort of Phuket in Thailand are reviewed and responses reveal acertain level of commitment to CSR in theory and practice. However, there is also evidence oftensions between commercial and more philanthropic activity which must be addressed andreconciled by managers.

Keywords: Corporate social responsibility; Hotel management; Indian ocean tsunami; Sustainable tourism development

content

1. Introduction
2. The debate about corporate social responsibility
3. Corporate social responsibility and tourism
4. Practicing corporate social responsibility
5. The Indian Ocean tsunami and tourism industry responses
6. Raising and spending funds
7. Review

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