摘要:In general, this project will be conducted with a aim of achieving environmental sustainability, which is such a crucial goal of MDGs.
一般情况下,该项目将实现环境可持续性,这是为实现千年发展目标而进行的。
to improve the companies' productivity need more investment in CSR promotion. Moreover, ecological sustainability means maintaining the quality and longevity of resources that used in the business activities. If a business is capable of refilling the materials and available sources it depends on, it can be considered as an “environmentally sustainable” business. By working towards the goal of environmental sustainability, the company will benefit from a long-run evolution that goes with the tide.
But how will these business activities of the project be propitious to the company? Primarily, through receiving training from various courses designed by the company managers, employees will have higher staff retention and may stay longer; accordingly, costs of recruitment and retraining performance will be gradually reduced. Especially, all the training programs proposed by the project will offer great opportunities to more stakeholders to exchange each others experiences.
In addition, the activity of planting and exploiting environmental friendly cloth material production mode through developing effective policies and management mechanisms as well as adopt clean-production technologies and use less chemical fertilizers and pesticides, will greatly encourage employees' "environment-friendly" certification practices (NDRC News, 2007). This is also one way for improving corporate sustainability due to better management and labour practices.
Finally, the donating proposal to WWF may counteract the negative effects to the environment of the produced carbon dioxide from the company. Also, these kind of funds can be used for dealing with environmental pollution, as well as clean energy development. These may lead to the company's positive press coverage and local business brand goodwill with good relationships with local communities and authorities.
2.3 Identification of Stakeholders
By conducting this project, it will encourage the engagement with a wide range of stakeholders, including the civil society, consumers, staffs, the environment, the government, corporation's shareholders and business partners. Major impacts for each stakeholder will be illustrated respectively in the following:
1) The civil society: through contributions to the environment Boyang depends on transferred by the project, as well as encouragement and corporation for the employees, the quality of life in the civil society where the company work for and depend on will be enhanced;
2) Consumers: By emphasizing on fair treatment for the company's customers, products provided by the company will maintain a high quality and integrity. Through various training programs, employees will be encouraged to engage in consumer preference and information practices, for producing more social and health related products;
3) Staffs: As conducted this project, most employees will be promoted to work as a team; it seems that a healthy working environment will be fostered with high safe level and trust relationship; also, the sustaining corporation will accept responsibility for promoting “equal opportunity, workplace diversity and work-life balance” (Dunphy, Griffiths and Benn, 2003, p.27)
4) The environment: with regard to the environment that
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