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关于企业管理和企业社会责任的CSR Essay

论文作者:英语论文论文属性:短文 essay登出时间:2015-01-13编辑:pesix4点击率:6346

论文字数:1921论文编号:org201501081331561270语种:英语论文 English地区:美国价格:免费论文

关键词:Corporate Social Responsibility企业社会责任Governance管理

摘要:本文主要是对企业管理和企业社会责任的探讨和分析。文章主要涉及了企业社会责任的相关性和面临的问题同时给出相应的建议。

科学技术的进步以及全球化已经逐渐地成为地方的组织和企业的一种重要的趋势,其目的是为了在全球市场上增加企业和组织的市场份额。在这方面,劳动力的不均匀性和社会的不统一性给企业的长期经营和成功带来了很大的挑战。也是正因为这个原因,在现今的管理界中,公司管理和企业社会责任的概念在大多数组织中都成为了一个值得热门讨论的话题。其实,企业社会责任(CSR)可以被称为是“企业员工业务的道德行为而做出承诺,同时在提高员工及其家庭乃至整个社会团体的生活质量的基础上来促进经济的发展。


特别值得强调的是,现今,企业社会责任已被广泛推广到美国、欧洲以及加拿大。那也就是说,企业社会责任可以为任何一个组织提供和发展其企业的社会责任计划,其目的是为了证明无论组织的规模大小,企业社会责任计划的实施都是有利于企业实现其可持续发展目标的。


The technological advancements as well as globalization have necessitated localized organizations and companies to traverse the globe and increase their market share. In this regard, the heterogeneity of their workforce and communities/societies with which they operate pose a lot challenges to their long term survival and business success. It is for this reason that the concepts of Corporate Governance and Corporate Social Responsibility have become popular within the management circles of most organizations. corporate social responsibility (CSR) can be referred to as the ‘continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of their workforce and their families as well as of the local community and society at large’. (CSR Meeting Changing Expectations)


In particular, corporate social responsibility has been widely popularized across United States, Europe, and Canada and it is possible to develop a CSR program for any organization so as to demonstrate dedication to sustainable development regardless of the size of the company.


企业社会责任计划的相关性--- Relevance of a CSR program


In today’s business environment, corporate social responsibility does not only lead to sustainable development of the economy, environment, and community, but also the individual organization that implements it (Christie, 2009). The major reason cited for developing and implementing CSR is the classical win-win opportunity for both the business and the community/society as a result of implementing a CSR program include; First, there is increased financial performance –companies that develop and implement CSR programs are more profitable because of their engagement in societal activities depicts more business opportunities with resultant effectiveness in resource management.


Secondly, the organization’s or company’s image among potential and current investors is generally improved. It cannot be taken for granted that investors assess a company’s corporate CSR and sustainability as the determining factors in choosing investments. Hence, this facilitates improved access to funds for acquisition and expansion. Third, an organization has an enhanced employee commitment. The reason being CSR is capable of leading to enhanced employee morale and retention. Fourth, there is enhanced relationship between the organization and the stakeholders. Generally, the corporate social responsibility programs incorporates the performance and improvements for stakeholders thereby leading to more engagement and reduced chances of hostile relations with, and litigation by, stakeholders. Fifth, there is improved branding which comes about as a result of increased business among the socially concerned customers. This forms a wind form of loyalty among varied customer groups (Christie, 2009).


通过企业社会责任计划解决的问题--- Issues Addressed by CSR program


A number of issues are covered in a CSR program but this is dependant on an organization’s a论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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