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英国论文代写-企业社会责任的讨论 [2]

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2015-08-03编辑:huiyin点击率:11929

论文字数:2647论文编号:org201507301607249206语种:英语 English地区:中国价格:免费论文

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摘要:文章对企业家的起源以及定义进行了详细介绍。同时,文章通过列举两个实例来分析了企业家在不同领域,即“商业”和“社会”领域应承担哪些责任,从而进一步论证何为企业家责任与企业责任。

ibility (Thake and Zadek, 1997; Dees, 1998). The generation of 'social wealth', however, is not the main focus for commercial entrepreneurship but is regarded as a by-product of the economic value that it creates (Venkataraman, 1997). Milton Friedman (1970) supported this basic premise when he suggested that the social responsibility of businesses was simply to maximise profits. It has also been argued that the creation of organisations based on the ethos of social responsibility can be inherently unprofitable for the entrepreneur establishing such organisations. This is due to the fact that socially responsible ventures tend to have a lower market value than do traditional profit-making, commercial businesses. Also more of the costs associated with socially responsible ventures are borne by the entrepreneur rather than by the shareholders, whereas the opposite would be the case in commercially focussed ventures (Baron, 2005).


The identification of opportunities has been seen to be a common and crucial dimension of both the commercial and social entrepreneurship process and this factor plainly shows that entrepreneurial behaviour is inherently intentional in nature. For example, if an individual makes a decision to start a new commercial business, or socially responsible enterprise, it is not simply a reflexive decision but is rather based on an analysis of market and/or social conditions and the recognition of a perceived opportunity to exploit those conditions and satisfy a need (Krueger jnr. et al, 2000). Equally, there is increasing emphasis, by both academics and practitioners, on the need to construct a business plan before an entrepreneur contemplates the creation of a new enterprise (Gedeon, 2010). So entrepreneurial behaviour, whether commercially or socially motivated, does not happen by accident, it is planned. There are a number of academic theories and models that address the issue of planned behaviour. Ajzen (1991), for example, in his 'theory of planned behaviour', suggests that an action that requires any degree of planning can be predicted by the intention to adopt that behaviour. The behaviour of entrepreneurs intending to start a new venture would certainly fall within the scope of this theory. So it would appear that, according to Azjen's theory, it should be possible to predict whether or not an individual will ultimately demonstrate entrepreneurial behaviour by examining his or her intention to do so. Ajzen not only postulates that intentions, in general, depend on an individual's behavioural and normative beliefs but also that behaviour can be influenced by 'perceived behavioural control' (PBC), as shown in the diagram below:


Ajzen (p. 188, 1991) goes on to state that 'The relative importance of attitude, subjective norm, and perceived behavioral control in the prediction of intention is expected to vary across behaviors and situations'. In other words, where attitudes are strongly ingrained. or where the power of normative beliefs holds sway, then an individual's intentions, and ultimate behaviour, may not be able to be predicted by perceived behavioural control.

According to Shapero and Sokol (1982), the decision to make a significant change in life, such as starting a new commercial or socially responsible venture, can be occasioned by a specific and significant life event, such as being made redundant. This may motivate the individu论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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