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丹麦作业之丹麦风情策划报告-Danish amorous feelings-Denmark to move the door, chest amorous feelings in the spring tide -

论文作者:留学生论文网论文属性:报告 Report登出时间:2012-03-26编辑:anterran点击率:2836

论文字数:11141论文编号:org201203261005362571语种:英语论文 English地区:丹麦价格:免费论文

关键词:丹麦风情品牌的认知Danish amorous feelings

摘要:提供丹麦作业之丹麦风情策划报告-Denmark to move the door, chest amorous feelings in the spring tide 进一步加强目标受众对丹麦风情品牌的认知度,逐步建立起丹麦风情所代表的简欧、时尚风格,南京目标市场第一品牌地位

"Smooth door, quiet ark"

Denmark to move the door, chest amorous feelings in the spring tide

A purpose, and activity

 win spring 2010 sales a success.

 to further strengthen the target audience for "Danish amorous feelings" brand recognition and gradually establish a "Danish amorous feelings" represents the Jane Europe, fashion style, nanjing target market the first brand position.

Second, form of activity

 media staging an invitation issued, activity unified organization signing up, show sales.

Three, the time of the event

 on March 20-21, Saturday, Sunday two days.

Four, overall thought

1 and brand publicity with efficiency promotion combined.

2, the quality of appealing to reason and perceptual appeal style combined.

3, mandatory advertising and soft manuscripts combined

Five, detail plan

 hard wide content

1, theme: "smooth door, quiet ark" (half version)

Denmark to move the door, chest amorous feelings in the spring tide will be Saturday, and Sunday romantic meet

2, appeal, : Denmark amorous feelings unique product characteristic advantage (three color the same, hidden track, price way, environmental protection, sealing side)

3, content: the product characteristics, preferential commitment, show time, the manner, the place, with various style such as product pictures)

 soft wide content

Theme 1: that one wipe amorous feelings from outside what? (1/4 version, pictures and activities information links)

Deputy mark: Denmark amorous feelings of the wardrobe, move the door looked out on enterprise

Appeal: strength, and trust

Content: the company resume, management concept and brand through the brilliance of the deeds

Topic 2: don't want from shrinking the man. (1/4 version, pictures and activities information links)

Deputy mark: Denmark amorous feelings of the wardrobe, move the door quality secret

Appeal: the unique characteristic of products

Contents: 1, from defect of patent

2, check out the E1 environmental protection

Three, you will never fall off to the face

Theme 3: a door, ark contains ten thousand kinds of amorous feelings (half the version, match series diagram, link activity information)

Deputy standard: "smooth door, quiet ark" Danish amorous feelings in the hot spring tide will sign up

Appeal: design, process

Contents: 1, David series of amorous feelings secret

2, Venus series of amorous feelings secret

3, the Snow White princess series of amorous feelings secret

4, European, American alternative amorous feelings

 

Theme 4: spring together to catch "boom"

Deputy mark: Denmark to move the door, chest amorous feelings in the spring tide will start on Saturday and Sunday

Appeal: value

Contents: 1, the activities of the window

2, the activities of the benefits

3, activities for information

Six, other

1 in advance according to the contracted to the scene, fashionable style to decorate, and build a green festival atmosphere. (the balloon, theme YiLaBao, style decorations) 

2, the product price ticket still tied on, staff dress, image ahead materials, etc.

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