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he future of the Korean wave industry could be bright and sustainable, but for that they must practice diversification. Moreover, according to some of the reports, what Korea needs to do at this point in time is to focus on long-term strategies, not short term gains. An entirely different strategy than the traditional culture theme is needed for the programs to be based on. Furthermore, it should absolutely put an end to the export of low quality culture. The Korean film industry has not been able to keep pace with the film industries of India and China. Both of these Asian countries have shown steady improvement in their cinema.

Therefore, it can be concluded that although Korean films have dominated the Asian market for a long time, its impact is slowly washing away, which threatens the end of the Korean wave. China, which was the most attractive international market for Korean films, now has the capability of making better films (both in terms of quality and storyline). Thus the Korean wave is not as strong as it was initially, and if the Korean government is not able to revive their position, it will not be long before the world forgets what the Korean film industry id really capable of.

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