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亚洲电影界韩流时尚 [4]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-09-14编辑:felicia点击率:27194

论文字数:12451论文编号:org201409112335509780语种:英语 English地区:中国价格:免费论文

关键词:亚洲电影行业韩流风尚Korea FeverAsian Film Industryculture

摘要:喜欢看韩剧的朋友,对韩流和韩流风尚并不陌生,那么什么是韩流呢?什么是韩国热呢?这些现象有什么样的显著特点呢?本文共分为六章,有条理、有层次地对亚洲电影行业的韩流风尚进行了分析概括,并为留学海外的留学生的论文写作指明了方向。

ean movies and the impact that they have had on Asian markets, in particular, China.


The research methodology

The data in this thesis is analyzed using a variety of sources. First of all, the box office performance is analyzed over the recent period, the data obtained from the Korean Film Council. The data captured from this source helped assess the market performance of the Korean films. The data is further broken down into sub-periods in order to evaluate the dynamics of the Korean films' market performance. Finally, appropriate statistical techniques are used to assist our analysis.


CHAPTER 2: LITERATURE REVIEW

2.1 The Korean Wave

The “Korean Wave” or hallyu ( 한류) refers to the time period of 1990's, when Korean culture was internationally visible, not only in East Asia but even countries like United States saw a rapid surge of Korean values. Television serials, pop music, feature films and other musical forms are all part of the wave phenomenon. As the Korean wave is associated with the spread of Korean culture, it is referred as both national and a trans-national phenomenon.


A great number of researched have been conducted to evaluate why and how pop culture of Korea was famous in other countries. These two regarding the success of Korean wave are distinct but not so related to each other. When government use sales figures of other countries to measure the success of Korean wave, overseas consumers are considered the arbiters of Korean culture. This signifies the ironic impact of the success of Korean culture; not only people in Korea but non Korean consumers are also being entertained by the Korean media. Infact, it was a Chinese journalist who coined the term ‘Korean wave' or (hanliu 韩 流) to describe the surprising effect of the rapid increase in popularity of contemporary South Korean culture as well as entertainment business in mainland China.


Researchers believe that Korean wave is the interaction of many fields. The variable of pop culture existing in phenomenon of Korean wave has allowed it to be studied in cultural study's field (Chua and Iwabuchi 2008; Howard 2006). It is also studied along the dimensions of marketing and business, as government, promoters and corporate agents were selling the Korean culture as a commodity in the international arena. (Cho and Kang 2005; Han and Lee 2008; Kim and others 2008; Lee, Scott, and Kim 2008). It was also evaluated as being an important concept in the political arena. The Korean government undertook measures like subsidizing the cost of reediting for the international market. Such policies and regulations by government ensured that the Korean film industry expanded successfully in other countries. (Chua and Iwabuchi 2008, 28). Suddenly, Korean government started using pop star figures to attract tourists. (Yu-Shan Lin and Hwang 2008).


2.2 Growth of the Korean Culture

In 2003, when a Korean drama serial ‘ Winter Sonata' was broadcasted by Japaneses stations, it quickly became popular. Suddenly, yhe Korean mass culture gained popularity in Asian countries ( HAN, 2004:124-125) along with the word Hallyu. The word论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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