英语论文网

The Hunter Valley is home to one of Australia’s most successful and renowned wine industry’s. Using Porter’s Five Forces framework, it has been uncovered that there is strong potential for the industry to generate substantial profits in the future. Although the competitive pressures exerted by the bargaining power of buyers (strong) and the intensity of rivalry (moderate to strong) are ultimately acting to erode industry profitability somewhat, these pressures are counteracted to a certain degree by the less significant competitive forces exerted by suppliers (weak), substitutes (moderate) and the threat of new competition (weak).

It had been an aim of the writers to utilise some basic econometric 本Assignment由代写Assignment网www.51lunwen.org提供 tools when conducting this analysis and they uncovered some surprising results. Firstly, the demand for wine is price inelastic. Secondly, wine and beer are in fact gross complements and not gross substitutes as one’s intuition would imply . Thirdly, in relative terms, wine is now cheaper than both beer and spirits. Fourth, wine appears to be more addictive than either beer or spirits. Fifth, non-price competition is the primary form of competition to take place in the wine market. Sixth, the taxes that government’s place on wine in order to reduce its consumption by individual may not be effective. These and a variety of other findings are discussed in detail in the analysis below.

The final part of this report offers policy recommendations using the findings uncovered using the Five Forces. These recommendations are aimed at increasing the future profitability of firms within the Hunter Valley wine industry and cover areas such as marketing strategy, research and development, collaborative efforts and many others.

INTRODUCTION
OVERVIEW OF THE HUNTER VALLEY WINE INDUSTRY
PORTER’S FIVE FORCES ANALYSIS
Bargaining Power of Buyers
The Threat of Substitutes
The Intensity of Industry Rivalry
POLICY RECOMMENDATIONS
CONCLUSION
REFERENCES
APPENDIX A
APPENDIX B
APPENDIX C
APPENDIX D

REFERENCES

Akridge J., Ehmke, C., Erikson, K., Fulton, J., Linton, S., 2003, Industry Analysis: The Five Forces, Agricultural Innovation and Commercialization Center, Pudue University, pp.1-13.

Aylward, D., 2005, Extending the Grapevine: Innovation and Knowledge Transmission Within the Australian Wine Industry, Australasian Agribusiness Review, Vol 13 Paper 3, pp.1-15.

Australian Wine Online (i), 2004, Strategy 2025 – Resources to Achieve Growth Scenarios, Australian Wine Online, www.winetitles.com.au/wineonline.html, website accessed: 20/04/05, p.1

Australian Wine Online, (ii), 2004, Strategy 22025 – Australian Wine’s Competitive Edge, Australian Wine Online, www.winetitles.com.au/wineonline.html, website accessed: 20/04/05, p.1

Bartlett, C., Birkinshaw, J., Goshal, S., 2004, Transnational Management: Text, Cases and Readings in Cross-Border Management, 4th edition, McGraw Hill, p.124.

Besanko, D., Dranove, D., Shanley, M., 2000, Economics of Strategy, 2nd edition, John Wiley Sons: New York , p.365.

Bettington, N., Chang, H., Griffith, G., 2002, The Demand for Wine in Australia Using a Systems Approach: Industry I本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。