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论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-03-14编辑:shayne fan点击率:2735
论文字数:2242论文编号:org201203141146538048语种:英语 English地区:英国价格:$ 22
关键词:Marketing PlanMI Mousemarket opportunities
摘要:介绍了MI mouse这款未来型鼠标以及对产品相应的市场规划与分析。
Marketing Plan for MI Mouse
Table of Contents
1. Marketing objective
2. Analysis on the marketing environment
2.1 analysis on the current market condition and market prospect
2.2 analysis on the factors that will influence the market of the product
3. Analysis on market opportunities and problems
3.1 Introduction and background to the enterprise
3.2 analyze the advantages and disadvantages of the products based on its characteristics
3.3 marketing strategies
3.4 alternatives
References
Marketing objective
The marketing objective is to successfully launch the MI mouse to the market and familiarize the customers with this product. This objective should be completed by stage. First, market environment analysis is essential to analyze the current market circumstances and market prospect (Roman Hiebing and Scott Cooper, 2004). During recent years, with the rapid development of personal computer, the computer peripheral products are also popularized quickly, and meanwhile with the increasing technical innovation, new products emerge one after another, so the whole computer peripheral product industry develops vigorously. The mouse, as one of the computer peripheral products, gradually forms the mouse industry. Due to the comparatively lower technical requirements, drastic competition has been introduced into the mouse market. In order to successfully launch a new kind of mouse in the market, first, this mouse should have unique and outstanding characteristics and advantages, and second is to find the right targeted customer group so as to formulate pertinent advertisement and promotion plans to expand sales and reputation.
Analysis on the marketing environment
Analyze the market status, competition status and macro marketing environment of similar products.
References
1.Alexander Chernev and Philip Kotler (2009), Strategic Marketing Management, 5th Edition, IUniverse
2.Alvin Silverstein (2002), Touching And Feeling (Senses and Sensors), 21st Century
3.Anne Beall (2008), Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Brightstar Media, Inc.; 5th edition
4.Frederic P. Miller, Agnes F. Vandome, and John McBrewster (2009), Competitor Analysis: Competitor analysis, Marketing, Strategic management, Competition, Industry or market research, Marketing management, Marketing plan, Competitive intelligence, Product lining, Alphascript Publishing https://www.51lunwen.org/Economy/2012/0314/1146538048.html
5.Jörg Haus (2010), Optical Sensors: Basics and Applications, Wiley-VCH
6.O. C. Ferrell and Michael Hartline (2010), Marketing Strategy, South-Western College Pub; 5th edition
7.Roman Hiebing and Scott Cooper (2004), The One-Day Marketing Plan: Organizing and Completing a Plan that Works, McGraw-Hill; 3 edition
8.Tim Calkins (2008), Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth, Palgrave Macmillan