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1. Introduction

1.1 background of retail food sector
 Britain has a growing number of large-scale chain stores, launching the so-called “expanding programe (David, 2007)”. There are many national chains of supermarkets which introduce loyalty cards, such as Sainsbury’s and Tesco. Tesco is the first supermarket chain to launch loyalty card system; in the short period of two years after the launch there are over 10 million economics customers to apply for its loyalty card members (Aclaney, 2002). In the Fierce competition of consumer market in UK, the loyalty system has become Marketing tools for retailers to use. Such a system can help them, according to these consumers’ information got from the system, more accurately target consumer groups, with a view to increase sales.

1.2 review of supermarkets in UK
1.3 contents of this report
2. Comparison of Sainsbury and Tesco
2.1 Financial data
2.1.1 Profit statement
2.1.3 Cash flow
2.2 Important Financial index
2.2.1 market value
2.2.3 Appraisement index
3. J Sainsbury’s current position
3.2 Inverted pyramid
3.3 field management
4. Recommendations
4.1 clear commercial strategy
4.2 field managers should bear responsilities
4.3 perofrmance standard becomes the motivation
Conclusion

References

David Boddy. 2007(third Edition), Management An Introduction. Haward Press

Mclaney & Atrill, 2002, Accounting An Introduction(Third Edition), Newyork Press

Cameron R.T. 2005 (Third Edition), The MBA Handbook.

Dibbs, Simkin, Pride & Ferrel, 2006. Marketing – Concepts and Strategies. HEIONLINE Press

Finch P. (2004) Supply Chain risk management, supply chain management: An International Journal, Vol. 9 Issue 2, pp.183-196;

Graiser A. and Scott T. (2004) Understanding the Dynamics of the Supermarket Sector, The Secured Lender, Vol. 60 Issue 6, November/December, pp.10-14;

Johnson G. and Scholes K. (2003) Exploring Corporate Strategy, 6th ed., Prentice Hill: London;

Lindgreen A. and Hingley M. (20010) The impact of food safety and animal welfare policies on supply chain management: The case of the Tesco meat supply chain, British Food Journal, Vol. 105 Issue 6, pp.328-349;