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rea of interest.

Consumer behavior involves services and ideas as well as tangible products.

The impact of consumer behavior on society is also of relevance. For example, aggressive Marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy.

There are many applications of consumer behavior some of them are as under

Marketing strategy. It is very important to make better marketing campaigns.

For example, by taking into account that consumers are more receptive to food advertising when they are hungry, snack advertisements are scheduled late in the afternoon.

Usually the new products are initially adopted by a few consumers and spread later, and then gradually, to the rest of the population, therefore the companies should (1) when introduce new products must be well financed so that they can stay afloat until their products become successful and (2) it is important to please initial customers, since they will in turn influence many subsequent customers' brand choices.

Public policy. This is a very important part of Marketing. For example In the 1980s, Accutane, a near miracle cure for acne, was introduced. Unfortunately, Accutane resulted in severe birth defects if taken by pregnant women. Although physicians were instructed to warn their female patients of this, a number still became pregnant while taking the drug. To get consumers' attention, the Federal Drug Administration (FDA) took the step of requiring that very graphic pictures of deformed babies be shown on the medicine containers.

Social marketing 社会营销
Involves getting ideas across to consumers rather than selling something. Marty Fishbein, a marketing professor, went on sabbatical to work for the Centers for Disease Control trying to reduce the incidence of transmission of diseases through illegal drug use. The best solution, obviously, would be if we could get illegal drug users to stop. This, however, was deemed to be infeasible. It was also determined that the practice of sharing needles was too ingrained in the drug culture to be stopped. As a result, using knowledge of consumer attitudes, Dr. Fishbein created a campaign that encouraged the cleaning of needles in bleach before sharing them, a goal that was believed to be more realistic.

Research Methodologies:
Research design
Sours of data
Data collection method
Sampling plan
Field work

1.Descriptive type of Research
This study is based on descriptive research, which is very regal design of study and the procedure to be used must be carefully planned. The first study is to diversify objective, methods of data collection and selection of sample analysis are to be planned.

In this study there is a preplanning of study measures we had first formulated objectives and then follow the entire procedure of descriptive type of research design.

2.Sours of data
There are two types of data collection method.

Primary data.
Secondary data.

A. Primary data.

Primary data are Collected directly by the researcher for the first time to the best of the knowledge and belief of the researcher .

B. Secondary data.

Secondary data are collected complied and pub