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ar5& helps Tesco Express to increase markets share in this recession time.

4. Research Sample:
According to Bryman (2000) , ''The bulk of such research entails the collection of data from sample drawn from a wider population.'' Population here refers to the all four wheeler car show room and four wheeler car service station and garages in within the globe and select few of them, from that as sample due to having time constraints for the research. Since, it is not possible to access all four wheeler car show room and four wheeler car service station and garages in the United Kingdom; this study focuses in East London and Central London. It is also justifiable due to the accessibility, language (in case if any potential participant of the research wants to clarify from the researcher), environmental barriers etc.

The probabilistic simple random sampling technique would be used in the selection of four wheeler car show room and four wheeler car service station and garages in f in East London city as well as Central London. The sampling frame will be derived from all show rooms in Greater London to enable the random sampling process.

Sampling Plan
Sample Unit: The sampling unit in appropriate size would be drowning from various respondents based on age, sex and profession.

Sample Size: 115 respondents will be taken as samples from London City.

Sampling Method: Non-probability sampling
Method will be used.
Aims / Objectives of Study:
Primary objective
The primary objective is to carry out a macro level study of automobile industry and study of awareness of B M W CAR in london.

Secondary objective 次要目的
To find out how many people knows about a B M W a four wheeler luxuries car.
To find out how people get information about B M W car.
To find out people awareness about B M W is a petrol car or diesel car.
To find out people awareness about the mileage that is offered by B M W .
To find out how much color offered by B M W.

People awareness about B M W, If yes how many model

Research Hypothesis:研究假设：
Possible hypothesis are derived from related theories and discussion of previous studies about Consumer Behavior. Eventually hypothesis is tested whether it is rejected or not. This research is carried out based on the following hypothesis.

Refrences:参考文献
Curwin, J., and Slater R. (2002), '' Quantitative Methods For Business Decisions'', Fifth Edition, London: Thomson Learning.
Peter M. Chisnall,(2007),' Marketing Research' Fifth Edition, McGraw -Hill.
Philip Kotler, Kevin Lane Keller,Mairead Brady, Malcolm goodman, Hansen,(2009),'Marketing Management' first Edition, Prentice Hall.
Oppenheim, A.N., (2004), ''Questionnaire Design, Interviewing and Attitude Measurement'', New Edition, London: Continuum.
Friend ,D.,(1987), '' Longman Exam Guides:Quantitative Methods'', London: Longman Group UK Limited.
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