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competition.
　　View2: However, in traditional service industries—such as finance, accounting, insurance, legal services, and health care—lasting success and riches come not to nonconformists but rather to those who can deliver services most effectively within the confines of established practices, policies, and regulations.
　　Evidence: Citibank gain high reputation for its insistence in comprehensively considerate services
　　感谢zjnzjn 提供观点：
　　innovation点：大多数都着力于如何在既有的基础上做到更加efficient，然而一个更好的strategy就是differentiation，用另一种不同的角度：例子，当大家都在想如何把CD做得更好的时候，有人推出了MP3，CD瞬间被邈。。。
　　创新的重要性：侧面看，很多的学校都推出了和innovation有关的课程，从另一方面表明了当今社会business world对创新的重视。别人有，你没有，没有立足之地
　　convention点：不能老天马行空的想idea，也要脚踏实地。例子：寂静里的一篇阅读：一个厂老想着如何innovation，不生产，结果技术成熟了生产跟不上。。
　　A conformist can achieve any real success especially lasting success. Real and lasting success needs innovation and hard work. Just to conform does not make any sense. Through imitating others, one can only become an artisan-painter rather than an artist; without any innovation, a scientific worker can never be acknowledged as a scientist.
　　 Likewise, no one can "get rich" in business merely conform to the existing practices.
　　However, what I mentioned above does not mean that conventions have no value at all. We should not only know the conventions but also have a deep insight of it, thus getting the information of the domain that indicates what kind of innovation can be made and how make.
　　1， Eternal truths will be neither true nor eternal unless they have fresh meaning for every new social situation. (Franklin Roosevelt, American president)
　　2， Growth and change are the law of all life. Yesterday’s answers are inadequate for today’s problems ----just as the solutions of today will not fill the needs of tomorrow. (Franklin Roosevelt, American president)
　　以上是两个很有用的名言!都是Franklin Roosevelt：As President Franklin Roosevelt said, “…”
　　的确在很多情况下，merely!!遵循旧的方法，很难保持long-lasting success。在很多consumer-driven industries, 顾客们追求innovative and different products。比如，一个it is ridiculous for a abacus manufactory cannot compete with the calculator factory by producing better abaci. 必须创新，才能keep up with the development of the market.
　　但是在有一些为了financial achievement的一些business principles. 比方说，a, 追求efficiency, 降低cost是永恒的需要——所以要追求新技术，创造不同的产品;b, 比如保持企业的reputation，吸引充足的consumer. ——制造质量好的产品。c, 企业作为社会的一分子，不能单纯地追求利益最大化，也应该carry some responsibility for the whole community。
　　范文：
　　Whether a conformist can achieve lasting success or “get rich” in business depends primarily on the type of business involved. Iconoclasts rise to the top in newer industries and in those where consumer demand is in constant flux. Conformists ultimately prevail, however, in traditional service industries ensconced in systems and regulations.
　　In consumer-driven industries, innovation, product differentiation, and creativity are crucial to lasting success, in the retail and media sectors, for example, unconventional products and advertising are necessary to catch the attention of consumers and to keep up with the vagaries of consumer tastes. Those who take an iconoclastic approach tend to recognize emerging trends and to rise above their peers. For example, Ted Turner’s departure from the traditional format of the other television networks, and the responsiveness of Amazon.com to burgeoning Internet commerce, propelled these two giants to leadership positions in their industries. And in techno