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go abroad, foreign-funded enterprises to enter the Chinese market, the biggest challenge facing. Therefore, in order to eliminate the obstacles caused by cultural differences and meet the challenges of cultural diversity, the need for effective cross-cultural business communication and cross-cultural business management education and training.

The subject of intercultural communication study began in the 1970s in the United States, which is one of the hotspots study abroad, there appeared a large number of books and teaching materials. But up to now, there are few researchers on this issue, in addition to the introduction of the original writings, the works of local scholars write less. To this end, I think that through this dissertation to explain the root causes of cultural conflict, analysis of international business and multinational management of cultural conflict, resolve cultural differences lead to cultural confusion, is to deepen the culture and its readers awareness of the importance, be aware of cultural differences on the impact of cross-cultural communication, enhancing the confidence to overcome the cultural barriers and skills, a smooth cross-cultural exchange activities to promote China's economic development and promote progress in other areas.

 

 

 

Table of Contents
AUTHORSHIP STATEMENT 2
ACKNOWLEDGEMENTS 3
ABSTRACT 4
TABLE OF CONTENTS 6
CHAPTER1: INTRODUCTION 8
1.1 INTRODUCTION 8
1.2 LITERATURE REVIEW 9
1.3 THE RESEARCH QUESTIONS AND AIM 11
1.4 RESEARCH METHODOLOGY 12
1.5 STRUCTURE 12
CHAPTER 2: RELATED CONCEPTS, THEORIES AND THE ELEMENTS OF INTERCULTURAL BUSINESS COMMUNICATION 14
2.1 CONCEPTS 14
2.1.1 Concepts about Cultural Differences and Intercultural Communication 14
2.1.2 The Relationship of Communication and Culture 15
2.2 THEORIES 18
2.2.1 Corporate Cultural 18
2.2.2 Hofsted’s Five Values Dimension 19
2.3 CROSS CULTURE MARKETING 19
2.3.1 The Global Consumers 20
2.3.2 The Difference between Foreign and Domestic Consumers 22
2.4 CORPORATE-CULTURE COMPONENTS 24
2.4.1 Corporate Culture and Intercultural Business Communication 25
2.4.2 The Requirement for the Overseas Manager 27
CHAPTER 3: A BRIEF OVERVIEW OF WESTERN FOOD AND BEVERAGE FRANCHISES BUSINESSES IN CHINA 30
3.1 CURRENT SITUATION OF WESTERN FOOD AND BEVERAGE FRANCHISE IN CHINA 30
3.2 THE REASON FOR THE RAPID INCREASE OF THE MAIN WESTERN FOOD AND BEVERAGE FRANCHISES IN CHINA 32
3.3 MACRO-ENVIRONMENT IN CHINA FOR THE WESTERN FOOD AND BEVERAGES BUSINESSES IN CHINA 32
3.3.1 Political Factors 33
3.3.2 Economic factors 34
3.3.3 Sociological Factors 35
3.3.4 Technological Factors 36
CHAPTER 4: CASE OF THE SUCCESS AND FAILURE OF WESTERN FOOD AND BEVERAGE FRANCHISE BUSINESS IN CHINA ON INTERCULTURAL BUSINESS COMMUNICATION 37
4.1 INTERCULTURAL BUSINESS COMMUNICATION ON MARKETING 37
4.1.1 Case of KFC and Chinese Culture 37
4.1.2 Critically Assess the McDonald's Ignore the Local Culture 39
4.1.3 Analysis and Comments 42
4.1.4 Why McDonald’s need combine with the Local Culture 44
4.1.5 Assessment of Cultural Differences 44
4.2 LOCAL CULTURAL INFLUENCES AND INTERCULTURAL BUSINESS COMMUNICATION ON MANAGEMENT 48本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。