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Introduction
The Coca-Cola Company (hereinafter using abbreviation Coca-Cola) was established in 1892 and headquartered in Atlanta, Ochoa. It was the world's largest beverage company which occupied 48% of global market share. In the entire fiscal year of 2010, Coca-Cola’s revenue reached 34.28 billion U.S. dollars (The Coca-Cola Company, 2011). Coca-Cola is at the leading position in the beverage market around the world, its sales is far beyond its main competitors’, such as Pepsi’s, the reasons are various. In this study, it was from Marketing communications practice to explore Coca-Cola's success. It first reviews relevant theories of marketing communication, then it takes the beverage markets in India and China as research objects to compare and contrast the similarities and differences of Coca-Cola's marketing communications practice in these two markets to point out Coca-Cola's success. Finally, it attempts to find the challenges Coca-Cola may face and brings forwards recommendations.

Part One – Review of Current Practice
1.0 Theory of marketing communications practice
1.1 The concept of marketing communications
1.2 Marketing mix
1.3 Marketing communication mix
1.4 A comparison of marketing communications and traditional marketing communications
1.4.1 Different theoretical premises
1.4.2 Different concerns
1.4.3 Different concepts
2.0 Coca-Cola’ marketing communications practice in China
2.1 Customer
2.2 Cost
2.3 Convenience
2.4 Communication
3.0 Coca-Cola’ marketing communications practice in India
3.1 Customer
3.2 Cost
3.3 Convenience
3.4 Communication
4.0 Similarities of marketing communication practice between Coca-Cola (China)/ (India)
5.0 Differences of marketing communication practice between Coca-Cola (China)/ (India)
6.0 Challenges
6.1 Challenges in the Chinese market
6.2 Challenges in the Indian market
Part Two – Recommendations for Improvement & Change
1.0 Objective
2.0 Message & creative idea
3.0 Tools and media
4.0 Timeframe
5.0 Budget
6.0 Control

References
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