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The strategy formulation points to a process of the strategy, it use to establish a long-term goal, for strategy and a particular implementation strategy for the enterprise after determine the enterprise tasks, “the enterprise external opportunities and threats and determine the enterprise internal advantage and weakness”（Whitney and Ruth, 1983,p.79）. The strategy formation is a part of the basic management of the enterprise and is also the product of scientific and artistic which require the continuing perfect. For the TOPSHOP, the strategy formulation https://www.51lunwen.org/ecommercebusa/2012/0614/2327067029.html should be according with the following aspects.

Chart 1 the basic process of strategy formulation

1. The basic information of strategy formulation
The system of the strategy formulation contains four levels: basic analysis, enterprise strategy, business strategy and functions strategic, these four levels did not break away the classic strategy development framework. Basic analysis refers to “the inner and outer environment analysis ”(Floyd, 1992, p.95), the enterprise strategy refers to the overall strategy of the enterprise, business strategy refers to “the overall strategic of the business level and further subdivides level strategy, and function strategy is a strategy in the function level”(Miller and Glick, 1998,102). These four levels related mutually and became the logical system. Strategy formulation contains several items: vision, objectives https://www.51lunwen.org/customEssay/ and so on. Strategy formulation should be adjusted with any changes in different stages (Whitney and Ruth, 1983.p.80).

References

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Ruefli, Timothy, Sarrazin, Jacques (1981). “Strategic Control of Corporate Development Under Ambiguous Circumstances ”. Managem本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。