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论文作者:英语论文网论文属性:本科毕业论文 Thesis登出时间:2012-09-18编辑:tinkle点击率:3954
论文字数:5180论文编号:org201209181918024908语种:英语 English地区:芬兰价格:$ 55
关键词:International StrategySMEsChina
摘要:芬兰大学本科毕业论文:An Analysis of the International Strategy of SMEs of China,由英语论文网提供并策划。
论文题目:大概就是中国的中小企业如何开拓(拓展)海外市场
论文语种:英文
您的研究方向:International Business
是否有数据处理要求:否
您的国家:芬兰
您的学校背景:芬兰普通大学本科
要求字数:5000字
论文用途:本科毕业论文 Bachelor Degree
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:目前确切的题目还没有确定,大概就是中国的中小企业如何开拓(拓展)海外市场(包括利弊、优势劣势、市场营销渠道等等的分析,并且穿插一个案例研究,具体案例是国内的中小规模民营模具厂,国内业务基本饱和,没有太大的发展空间,员工大概60-70人,年净利润百万左右)。5000字
An Analysis of the International strategy of SMEs of China
Table of Contents
1. Introduction 3
2. Literature review 4
2.1 History 4
2.2 Policy 6
2.3 Current conditions 7
3. Methods and implementation 9
3.1 Data collection 9
3.2 Sample size 9
3.3 Analytical method 9
4. Research findings 10
4.1 Feature analysis of SMEs’ overseas market 10
4.1.1 Severe competition 10
4.1.2 Flexible Marketing strategy in entering the international market 10
4.2 SWOT analysis 11
4.2.1 Strengths 11
4.2.2 Weaknesses 12
4.2.3 Opportunities 12
4.2.4 Threats 12
4.3 Analysis of entry strategies 13
4.3.1 Selection of entry mode 13
4.3.2 PEST analysis of the target market 13
4.3.3 Production positioning 14
4.3.4 Pricing 14
4.3.5 Business channels 14
4.3.6 Customer management 15
5. A case study of Shanghai Tongji Building Mold Factory 16
5.1 Company introduction 16
5.2 Strategy analysis 16
5.3 Effectiveness 18
6. Conclusion and recommendations 19
References: 19
Appendix: 20
1. Introduction
With the https://www.51lunwen.org/InternationalBusinessManagement/ more and more influence from the international market, small and medium enterprises (SMEs) of China are confronted with the problem of how to enter the international market and to compete against their business rivals (Chalmers, 2009). However, for these enterprises, to enter the international market is by no means an easy thing. Judging by the present technological and financial conditions, Chinese SMEs still need to improve their competitive strength so as to better suit the customer demands of the international markets. This is due to a variety of difficulties confronted by these enterprises such as the deficient technological support and the lack of scientific management, which are both important in enhancing the competitive power of cross-border businesses (Holman, 2007). In the meanwhile, the selection of the suitable entry mode and strategy is as well important for the sustained development of the Chinese SMEs in the international marketplaces. In this research paper, the author intends to use Shanghai Tongji Building Mold Factory as an example to illustrate how Chinese SMEs have to do in order to survive international business competition. In order to achieve this, this research paper will use both primary and secondary data to analyze the current situation of international business competition. This will be chiefly concerning the competitive surroundings of the international market according to the requirements of technological innovation, management improvement and also the social and cultural impact upon the development strategies of these enterprises.
References:
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