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1. Annotated Bibliography参考文献注释

1. Marieke De Mooij (2003) Convergence and Divergence in Consumer Behaviour: Implications for Global Advertising. International Journal of Advertising. 22, pp.183-202. In this article, the author discusses global divergence in the aspect of consumer behaviour. The author concludes that although consumer behaviour is converging at the macro level. It is diverging at the micro level and managers should make customized advertisement for each country if they want to be successful. Marieke德Mooij（2003年）的敛散在消费者行为学：全球广告业务的影响。国际广告杂志。 22，pp.183-202。在这篇文章中，作者讨论了全球消费行为方面的分歧。笔者的结论是，虽然消费者的行为是在宏观层面上趋同。它是发散在微观层面上，如果他们想成为成功的管理者应该让每个国家的定制广告。

The author uses positivist philosophy in this paper. She takes the quantitative method to demonstrate her idea. The purpose of this study is proof. The author uses data analysis to prove her opinion. She confirms her idea that consumer behaviour is diverging, not as the existed theory saying that they are converging as the globalization. Then she applies her theory in mineral consumption and the media industry to test it. The limitation of the author's research is that the data for calculating convergence-divergence at the micro level are not ready-made worldwide and the data for Europe are few and their time spans are very short. This article acts the introductory role in understanding global convergence and global divergence from the view of consumer consumption. This research provides some help of the methodology for my study. 这项研究的目的，就是明证。笔者采用数据分析，以证明她的意见。她证实了她的想法，消费行为的分歧，还不如说他们的全球化融合存在的理论。然后，她将她的理论在矿产消费和媒体行业的测试。作者的研究是为计算收敛发散在微观层面的数据没有现成的全球和欧洲的数据很少，而且时间跨度很短的限制。本文了解全局收敛性和全球分歧的观点，消费者的消费行为的入门作用。这项研究提供了一些帮助我的学习方法。
2. Walter Gillis Peacock, Greg A. Hoover, Charles D. Killian (1988) Divergence and Convergence in International Development: A Decomposition Analysis of Inequality in the World System. American Sociological Review. 53(6), pp.838-852. The purpose of this article is to discuss the issue of global convergence and divergence from the view of world-system by the analysis of unique data. 沃尔特·吉利斯孔雀，格雷格A.胡佛，查尔斯·D.基利安（1988）在国际发展中的发散和收敛的世界体系中的不平等的分解分析。美国社会学评论。 53（6），pp.838-852。这篇文章的目的是讨论这个问题的全局收敛性和发散从世界体系的观点，独特的数据分析。
Authors use positivist philosophy in this research study. Quantitative method is used. They firstly put forward the hypothesis that the world-system theory provides a general framework to explain the process of simultaneous occurrence of both global convergence and divergence. The purpose of this article is to proof. The authors get the conclusion that predictions about the divergence are only partially supported and predictions about the convergence can be held only for the core. There is no obvious evidence for the utility of world-system theory with regard to the periphery and semiperiphery issues. The result of this study makes contributions to stretch knowledge. Generally speaking, this study provides macro analysis and a new theoretical research perspective on global convergence and global divergence. However, it has the limitation of sample size. This study is useful for my study for it provides me a macro view of global convergence and divergence to design my study. 在此项研究中，作者采用实证主义哲学。使用定量的方法。他们首先提出假设，世界体系理论提供了一个通用的框架来解释的过程中，同时出现的全局收敛性和发散。这篇文章的目的就是证明。得到的结论是，仅部分支持预测发散和收敛的预测可以只为核心。世界系统理论的效用方面的外周和半边陲问题也没有明显的证据。这项研究的结果作出贡献伸展知识。一般来说，这项研究提供了宏观分析和新的全局收敛性和全局分歧理论研究的角度。然而，它有样本大小的限制。这项研究是对我的研究非常有用的，它为我提供了一个宏观的角度，全局收敛性和发散本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。