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Last January 2011 released the "twenty-seventh Internet Development Statistics Report" shows: the end of 2010, the number of Internet users in China reached 457 million people, netizens have been the world leader; while user scale commercial applications rapid growth of online shopping users grew by 48.6%, the number of users reached 16,051 people, online shopping use was 35.1%, which is the fastest growing user applications. At present, the behavioral characteristics of online shopping has been seeking ever cheaper, find it, novelty to a new direction of change, including: 1. Individual consumer's return 2. Differences in consumer demand 3. Consumer initiative enhanced 4. Facilitate the purchase sexual needs and the pursuit of shopping coexist so on. For these characteristics, China's e-commerce enterprises to adopt the appropriate Marketing strategies, such as to increase the site's propaganda, with some well-known industry websites, portals, websites stakeholders to establish close contact, so that consumers can not site easy access; prominent online stores its own characteristics, is unique in structure and background, using experiential marketing and feel of the user's experience combined; establish and improve the online consumer information database, marketers can be more clear and comprehensive understanding of every consumer information, such as buying habits, product pReferences; establish an online retail security system, working with the banks to ensure the safe and reliable online payment. Nevertheless, there are still some drawbacks of traditional e-commerce, such as the payment is difficult, the quality can not be guaranteed without necessities and aging poor.

在如今的形势下，网上购物将会有新的发展，其不再是尝鲜的年轻人、书虫、电脑爱好者、DVD发烧友的专利，网上购物消费群体越来越是生活中你熟悉的任何一个普通人，他们在网上购买的商品，越来越等同于他们的日常消费需要。

In today's situation, online shopping will be a new development, it is no longer the early adopters of young people, bookworm, computer enthusiasts, DVD enthusiasts patents, more and more consumers shopping online is the life of you are familiar with any of the an ordinary person, they buy goods online, more equivalent to their daily consumption needs. Including the purchase of rice, vegetables, soy sauce, toilet paper, and watermelons. More and more middle-aged people have begun to try to bring the convenience of online shopping. This necessarily requires e-commerce companies to expand their business content, and change the traditional mode of propaganda, focusing on timely logistics, co-tenants the choice of quality, establishing a local shopping site. For e-commerce industry, which in turn is a new breakthrough.

现在的电子商务还属于一个年轻的行业，为了向广大百姓传递新的生活方式，电子商务公司需要继续完善营销策略。当营销策略逐步细化，对于如何解决电子商务“最后一公里”的研究将进一步加深。关于如何吸取第三方物流、自营物流和虚拟物流的优点，克服这些电子商务配送模式的局限性的研究将更多一些。

E-commerce is now also part of a young industry, the majority of the people in order to pass new lifestyle, e-commerce companies need to continue to improve the marketing strategy. When the marketing strategy gradually refined, how to solve the e-commerce for the "last mile" of the research will be further deepened. Lessons on how third-party logistics, import logistics and virtual logistics advantages and overcome the limitations of these e-comme本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。