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网络消费方式不仅作为一种消费时尚, 而且作为一种消费社会事实, 它的衍变过程都不可避免地对电子商务施加着这样或那样的影响。 网络消费方式的形成促进了电子商务的规范化。网络消费者主体参与到了电子商务的交易活动中, 并从消费者权力的角度出发来自觉地调整电子商务关系, 不断地使电子商务行为趋于法制化和有序化。

Network consumption patterns not only as a consumer fashion, but also as a consumer society, the fact that it's evolvement process of e-commerce will inevitably exert influence one way or another. Network formed to promote the consumption patterns of e-commerce standardization. The main online consumers to participate in e-commerce transactions, and from the perspective of the consumer power to consciously adjust the relationship between e-commerce, e-business behavior tends constantly to make legalization and orderly. The formation of networks for e-commerce consumption patterns to create a new social needs, it can play in the consumer public advocacy and exemplary role. Network consumption patterns changed the traditional marketing strategies, and to create an ideal e-commerce environment. Finally, the network consumption patterns will also strengthen the concept of globalization of electronic commerce. It appears, popular and universal life will inevitably have an impact on everyday electronics.

所谓网络消费，从广义上说，是指直接或间接利用互联网进行的买卖商品或劳务的行为，是包括网络教育、在线影视、网络游戏在内的所有消费形式的总和。从狭义上说，网络消费仅仅是指通过相关的网站，在网络上购买有形商品的形式，也称“网上购物”，包括B2C和C2C两种形式，本文拟从狭义的角度从我国网络消费的现状出发进行相关的分析和研究。

   The so-called network consumption, broadly speaking, refers to the direct or indirect use of the Internet for the sale of goods or services act, including online education, online video, online games, including all forms of consumption combined. In a narrow sense, refers only to the network consumption through related websites on the web in the form of purchase of tangible goods, also called "online shopping", including two forms of B2C and C2C, this paper from a narrow angle from the consumption of network the current situation of the related analysis and research.

Ever since the Internet was introduced into China, we can say to the domestic brought enormous changes. According to CNNIC's survey report several issues that users of occupation, the purpose and use of Internet services in such areas are more widely, Internet time is getting longer and longer. The occupational distribution of users by the computer industry, teaching and research institutions, universities as the main transition to enterprises, banks, industry and commerce, taxation, insurance, service personnel, teachers, students and other professional more uniform distribution. Weekly Internet time from 1 to 5 hours to grow to an average of 17 hours or more. In 1999, the main purpose of Internet users query information, e-mail and download shared or free software, and now despite the query information is subject, but other issues such as learning computers and other new technologies, access to a variety of free resources, chat, games, work needs as well as the proportion of stocks need to have gradually increased. This shows that the network has begun to penetrate into people's living, learning and working them. Rapid growth in the number of Internet users, the majority of young users. Domestic Internet users is growing exponentially, from 20 to 35 between the users has remained more than 75% of total users. The current ages biggest feature is the ability to accept new things are relatively strong, and the courage to experiment with new things, so have such a large本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。