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For instance, Over 80% of Mc Donald restaurants worldwide are owned and operated by local entrepreneurs. They adapted Ray Kroc's franchising business strategy of providing high standard of quality, friendly services, cleanliness and value, (QSCV). Also in the hotel industry, companies such as Marriott, Holiday Inn, Hilton and Accor have employed franchising as their primary growth strategy globally.

The first McDonalds were opened in Des Plaines, Illinois, in 1955 and soon afterward, more McDonald's outlets continued to open. Today, McDonalds has over 300,000 restaurants in 119 countries outside the U.S or in non-traditional site locations in the US. There is no doubt that when it comes to franchising and fast foods in general, McDonalds is the leader of the pack. Of course, the most well known restaurant franchise in the world today is McDonalds and so much has been written about Ray krok and the McDonalds' brothers that McDonalds and Crock have become an institution. (Teixeira, 2005. p.20-21).

Teixeira, (2005, p21), indicated that during 1960s and 1970s, the growth of franchise industry exploded and continued to gain appeal with a boom mostly in Europe, on an increased rate, and this has been supported also by welsh (1992) in Doole &Robin (2004) 'franchising has grown rapidly during the 1990's due to the strong interest in a variety of franchise formats', (p.230). These successes remain an ongoing process.

According to Ghauri & Cateora (2005, p.280), franchising has become the fastest growing market entry strategy, it is often among the first types of foreign retail business to open in the emerging market economies of Eastern Europe, the former USSR, and China.

It has become successful as it is evidenced in most retail food business, and it has now become a major business growth and development and Marketing strategy globally. It can be viewed from these two perspectives.

McDonalds is a good example of organization that has grown with franchising strategy, (Hill, 2008.p.408).

Franchising explosion in recent years however has increasingly saturated the domestic market, where businesses are opening in airports, sports stadiums, colleges, hospitals, parks, casinos, pools and other strategic locations globally. (Kotler &Keller, 2006.p508)

Lastly, the surge in franchising has been underpinned by the efforts of different bodies who regulates the activities of franchised organizations, like the International Franchise Association, (IFA), British Franchising Association, (BFA) various franchising organizations globally, which has developed codes of practice for franchising entrepreneurs, and in doing so, has recorded progress and greatly helped to reduce the risks to both franchisees and the franchisors. (BFA& NatWest Bank, 1991).

TYPES OF FRANCHISING

Monir (1999 pp.164) identified two major types of franchising in his book. These include:

First Generation/Product Distribution Franchising simply sells the franchisor's products and is supplier-dealer relations本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。