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一个国际公司-通用汽车国际公司 [7]

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2015-10-12编辑:chenyuting点击率:10676

论文字数:3548论文编号:org201510111513461842语种:英语 English地区:美国价格:免费论文

关键词:General Motors品牌创新

摘要:本文主要通过对通用汽车的内部分析,说明了汽车行业的影响因素,发展前景等问题,提出了波特五力分析法和SWOT分析法,最后指出国际企业所面临的的一些问题。

echnology, all of the international autos keep continue to 

build some facilities such as manufacturing plants in there to reach domestic market demand. The global companies can 

avoid Russian import taxes on autos, besides, they can benefit from the domestic low salaries.

Nowadays, to sell the GM Europe, GM will struggle in the Russian market and GM technology.

7.2 US Government

According to American negotiating circle, the US government is not welcomed to work with the Magna as long as Russian 

companies get extensive access to GM patents. As Magna keen to get access to all developments from the GM patent pool. US 

government concerns about not only car technology, they concern about Russian getting the military items. On the other 

hands, GM concerned that the consortium will use GM technology to contribute a potential threat of competitor to GM 

another brand in the Russian market. (Reuters, 2009)

In addition, China Beijing automotive offer and promised job cut, and required financial support are much better than the 

other two, Magna also design Opel the best way for future development, but the GM is welcomed RHJ. According the analyst, 

GM expects to be able to make a comeback again in the future control of Opel, RHJ operation mode exactly GM wants, RHJ can 

give a hand to GM achieve a deep restructuring.(Wall street journal, 2009)

7.3 Germany Government

According to Reuters(2009), the Germany Chancellor Merkel played an important role in the incident that Opel will be sold 

to Magna. Why? Because she takes the mission to save German unemployment rate, this is a political activity, she is 

preparing the coming election. How Merkel convinces Magna, allowed to retain as many jobs as Germany can be affordable? 

This is simple word - money. The Germany Government wait for the European Commission approved a loan of 4.5 billion Euros 

to the Opel. Furthermore, the plants will not be closed in Germany, this seems very favorable for Merkel, and she is 

expected to easily win the election. On the other hands, it will damage their relationship if there is any failure of 

Russian involvement in Opel since Germany is apparently work well with Russia about trading. Besides, German election is 

almost can be said to the future destiny of the Opel that become a political hot potato. Government has invested a lot of 

money into the Opel, which is an economic decision making, but also the reason of political consideration. To unresolved 

Opel future, Merkel will be faced more political pressure.

On the other hands, Germany government will not give any financial support to GM Europe section if GM remains it. It makes 

sense that Government will not help a outsider in which Germany has big three carmakers (Audi, BMW, Volkswagen),to survive 

its operation. As GM has already damaged the GM Europe section operation and put Opel on the transfer list. Germany cannot 

build any trust on GM, but by the way they have a good relationship with 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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