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国际公司

1 通用汽车的内部分析

1.1 有形资源

通用汽车公司是国际性的公司；2008年全球市场占有率估计为12.5%（通用汽车，未注明日期），因此，在全球市场覆盖的基础上，它可以

受益许多区域的国家，更好地获得资源，人才和知识。据波士顿咨询集团，通用汽车公司是2008年25个最具创新性公司之一，它起源于概念

车电动Volt和重新专注于设计。劳动力是由价值驱动的，了解企业的使命和愿景。

1.2 无形资源

组织的无形资源是其品牌形象和声誉。通用汽车公司在汽车市场具有很强的创新和新产品的声誉。这意味着，客户通常会把品牌和新的技术

和产品联想到一起。

1.3 核心竞争力

通用汽车的核心竞争力包括创新。他们不断努力向市场提供新的和令人兴奋的产品，以及人力资源。通用汽车拥有一个准备充分的知识和灵

活的劳动力，他们专注于达成业务目标。在紧急或被盗的情况下，通用汽车开始推荐安装OnStar卫星车辆。（OnStar，未注明日期）

2 汽车行业影响因素

2.1 政治方面

更安全的汽车和不受限制的美国市场环境是一个很大的缺点。区政府和当局努力管理调节，最终自上世纪60年代开始设置法律法规（L.S.罗

伯森，2006）

2.2 经济方面

根据研究的数量（Catherine Rampell，2008）钢，铁，铅，塑料，塑料，橡胶，铝，纺织品和电脑芯片是主要的使用产品。研究还提到,对

于每个汽车工人有其他七个就业岗位。

2.3 社会文化方面

消费者的汽车市场，特别是汽车市场，过去被男人所支配，但如今却并非如此。营销策略也集中于情感。市场上妇女的存在将作为销售下降

的后备缓冲。

另一方面，年轻的消费者通过一个兼职工作，或者从他们事业越来越成功的父母那里获得更多的生活费来增加他们的消费能力。

The international company

通用汽车的内部分析-1 Internal analysis of General Motors

1.1 Tangible resources

General Motors is the international company; the global market share is estimated at 12.5 percent as of 2008 (General

Motor, no date), therefore, base on the global market coverage, it can benefit from many regional countries, to allow

better access to resources, talents and knowledge.. According to Boston Consulting Group, General Motors is one of the 25

most innovative companies in 2008, it arises from the concept cars like the electric Volt and a renewed focus on design.

The workforce is value driven and understands the business mission and vision.

1.2 Intangible resources

The intangible resources of the organization are its brand image and its reputation. General Motors has its strong

reputation for innovation and new products in the automotives market. This means that customers will often associate the

brand with new technology and products.

1.3 Core competencies

General Motors core competencies including innovation. They constantly strive to deliver new and exciting products to the

market, and human resources. General Motors have a well prepared knowledge and flexible workforce who is concentrated on

reaching business goals. General Motors starts recommending vehicle installed OnStar satellite in case of an emergency or

theft.(Onstar, no date)

汽车行业影响因素-2 Factors affecting the Automotive Industry (PESTEL Analysis)

2.1 Political

The safer vehicle and the environment in the American market is not restricted at a great disadvantage. Government and

authorities in the region made efforts to regulate, eventually start the implement and set the laws and regulation since

the 1960s (L.S. Robertson, 2006)

2.2 Economic

According the number of studies (Catherine Rampell, 2008), is the major user of steel, iron, lead, plastics, vinyl,

rubber, aluminum, text