摘要:本报告的目的是对企业国际化的理论,并对其国际化进程提出一些建议。分别介绍了运用邓宁的折衷范式,学习国际化理论、波特的钻石模型。然后,它结束了公司的国际化进程的一些建议。
government acts as a catalyst and challenger. Shanghai government has applied great efforts to encourage more high technological firms to improve their competitiveness by focusing on technologcial innovations and advanced products. In addition, anti-comptitive law has been effective for years, which is to stimulate local rivalry in the market.
5.0 Recommendations and Conclusion建议和结论
It is advised that Asiacom may initiate its process of internationalization by first entering India market. Firstly, the firm has possessed ownership advantages and internalization advantages, which constitute strong motive for it to go abroad. Secondly, the home domestic factors and conditions are also supportive and favorable to its internationalization. They can help Asiacom create competitive advantage when it internationalise its products.
It is advised that Asiacom may adopt exporting as an entry mode at the beginning. Firstly, as the firm has not ever produced in India, it has not built location advantages in the country. According to Dunning OLI paradigm, FDI and licencing are not appropriate without location advantages. Secondly, the firm has not obtained sufficient knowledge, experience and information pertained to India market. It is improper for it to commit a large deal of resources to the new market by direct investment or licensing. The entry into India market is on the first stage in establishment chain. In the light of Uppsala school of internationalization, exporting activities are proper.
It is also advised that Asiacom may expand its international production to India’s neighbouring countries such as Bangladesh, Nepal, and Indonesia. These countries share some similarities in relgion, culture, and conventions to a large extent. The understanding of India market will be greatly useful in possessing information and resources to these markets. The successful entry into Inida will provide useful resources and experiences to enter its neighbouring countries. Therefore, Asiacom may also export its products to other South Asia countries.
References 文献
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