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   In this study, a virtual community member participation motivation research in the literature as a guide, using the SPSS data analysis tools for primary research data collected for the rigorous data analysis. From the correlation analysis results, four kinds of Baidu Post Bar paste it on member participation motivation to participate strength were significantly affected and the direction is positive , entertaining motivation for participation in strength , followed by the sociability motivation , information, motivation and games motivation .

   In this study, correlation analysis verified Baidu Post Bar members four kinds of sites involved in motivation and the strength of the relationship . Correlation analysis showed that , information motivation , entertainment, motivation , sociability motivation, motivation and sites involved in the game intensity were significantly positively correlated ; informational motivation, motivation , motivation , motivation and game sites involved in emotional intensity were significantly positive correlation ; entertaining motivation, social information motivation , sociability motive entertainment , games, motivation and behavior of participating websites intensity were significantly positively correlated . However, correlation analysis between variables only response relationship closeness , and does not reflect a causal relationship between variables .

   For Baidu Post Bar , the site in order to maintain prosperity and maintain - quantitative user base is crucial, and this was also paste it profitable basis . By the correlation analysis results, information motivation , entertainment motivation, sociability and participation motivation and motivation between the intensity of the game showed a significant positive correlation between the members of the site motivation is stronger, deeper involvement intensity , site members on the site to spend more time , emotional investment and by Laiyue Jiang .

   Baidu Post Bar was originally also in the Chinese search engine Baidu evolved on the basis of the virtual community, information search , and has inherent advantages , which for the Post Bar brings extensive user base , which is the Baidu Post Bar in the User Information motive motivation to occupy an important position of reasons, most users exist in the appropriate information and paste it find like-minded friends motivated.