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In recent years , as China's development of information and network technology , the number of virtual communities in China is growing at an unprecedented rate . Provides a virtual community for people - kind of a new way of communicating , new ways of working , a new way of shopping and even - kind of a new way of life , this new form of social organization increasingly significant impact on traditional communities in each - individuals . Virtual community for many aspects of the conduct of members will have greater and greater influence , such as building and maintaining relationships , learn, form opinions , purchase, consumption and so on.

虚拟社区拥有巨大的网民基础，社区范围涵盖了生活中的各个领域。其潜在的经济价值和对人类传统生活方式的影响可以用巨大来形容。但是，在—些虚拟社区成功经营、用户规模迅速扩大的同时，还有—大批的虚拟社区在出现不长的时间内就难以再经营下去。

Virtual community has a huge base of Internet users , the community range covers all areas of life . Its potential economic value and impact of traditional ways of life of mankind can be great to describe. However, in the - some virtual communities operate successfully , the user has expanded rapidly at the same time , there is - in the event of a large number of virtual community is not a long period of time would be difficult to turn around . Visible , to successfully attract and retain members to participate in virtual communities , their motivation and full understanding of consumer behavior and awareness is especially important . This study will analyze the participation of members of Baidu Post Bar Baidu Post Bar motives and examine its members to participate in the relationship between the behavior . For example, members of the motives involved in Baidu Post Bar , a member of demographic characteristics and their motivation to participate linkages .

百度贴吧建立在百度中文搜索引擎的基础上，它的创新之处是允许用户在自己感兴趣的关键字上建立—个贴吧，然后来自不同区域的用户都可以在这个贴吧进行交流。

Baidu Post Bar built on Baidu Chinese search engine , based on its innovation is to allow users to create their own keywords of interest - a paste it, then users from different regions can communicate on this Post Bar . In this paper, Baidu Post Bar conducted empirical research on China's non -trading members to participate in a virtual community motive depth study - given significance.

Regardless of a virtual community is for-profit or non-profit, for its providers , to make the virtual community can continue to develop, maintain an adequate number of members is very necessary. Because, if not - given user scale for support, virtual communities will lose the meaning of existence . Especially for -profit virtual community , and its advertising revenue , membership fee income and other income , should scale as users with great support, otherwise it is difficult to achieve profitability breakthrough.

In this study, starting from a member of the relevant needs of members to participate in Baidu Post Bar motives were classified and discussed with members of the demographic characteristics of its members involved in the relationship between behavior and therefore this research can tell operators of virtual communities should focus on in what ways to attract Internet users to join the virtual community and stimulate their par本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。