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维珍集团的案例研究和其领导

论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2016-02-25编辑:zhaotianyun点击率:11675

论文字数:2796论文编号:org201602212354343794语种:英语 English地区:英国价格:免费论文

关键词:VIRGIN GROUP业务投资维珍集团

摘要:摘要:本文主要讲述了维珍集团的案例研究和其领导机制。一个关键的综述表明,维珍集团的成功见证了可以归因于其管理风格的独特性。

维珍集团的案例研究和其领导
CASE STUDY OF THE VIRGIN GROUP AND ITS LEADERSHIP


成立于1970年作为原始记录,该公司在2007年已经扩大到一个庞大的组织,有超过200多家公司。其业务投资组合范围从空中旅行,健身中心和移动电话。自成立以来,维珍集团的文化和形象已经直接归因于其主人的个性和努力和创始人,高管和企业家理查德布兰森爵士。没有意义脱钩布兰森爵士的维珍集团。事实上,这个名字布兰森几乎成为维珍集团的同义词。这篇文章旨在提供维珍集团的几个方面。其中包括组织模型的批判性分析,理查德布兰森爵士的领导,最终组织的沟通。

讨论

维珍集团是由200多家公司,在世界各地雇用近50000人。从开始以来业务发生了持续的增长。收入达到创纪录的100亿英镑英镑在2006年。这揭示了大小和维珍集团的业务操作水平。领导的本质在维珍集团的存在吸引了许多从理查德·布兰森爵士的人格特征。由爵士(Sir Richard Branson)假设的经营理念认为,客户满意度和股东获得的最终结果是每个人的责任。他认为如果员工保持快乐那么客户将快乐意味着股东也会快乐。因此,维珍集团的管理没有任何特定的模型。它有一个独特的管理结构的特征不符合现有的模型。概念的融合使它与众不同。

Founded in 1970 as Virgin Records, the company has expanded to a humongous organization comprising of more than 200 companies in 2007. Its business portfolio ranges from air travel, fitness centers, and mobile telephony. Since its inception, the culture and image of Virgin Group has been directly attributed to the personality and efforts of its owner and founder, the high-ranking executive and entrepreneur Sir Richard Branson. It makes no sense to delink Virgin Group from Sir Branson. In fact, the name Branson is almost becoming synonymous with Virgin Group. This essay aims to provide several aspects of Virgin group. These include the critical analysis of its organizational model, the leadership of Sir Richard Branson and eventually organization's communication.


讨论——Discussion


Virgin Group is made up of more than 200 companies, which employ nearly 50,000 people all over the world. The business has witnessed continual growth since it was started. The revenues reached a record mark of 10 billion sterling pounds in the year 2006. This reveals the magnitude and level of business in which Virgin Group is operating. The nature of leadership in existence in Virgin Group draws many features from the personality of Sir Richard Branson. The business philosophy postulated by Sir Richard Branson believes that the ultimate results of customer satisfaction and shareholders' gain is the responsibility of every individual. He believes that if the staffs are kept happy then the customers are going to be happy meaning that the shareholders will be happy too. Consequently, the management of Virgin Group does not fall in to any particular model. It has a unique management structure whose characteristics do not fit those of the existing models. The amalgamation of concepts makes it distinctive. A critical review reveals that the success witnessed by Virgin Group can be attributed to the uniqueness of its management styles.

Management Theorists like F Taylor first created the concept of scientific management. This scientific concept postulates that there are six main features of management, namely; experiment, observation, selection, standardization, and training. Scientific philosophy of management expects that rewards and employee compensation should be pecked on performance and co-operation. Although some facets of this theory are outdated, some of its features are still applicable in the business structure of modern times. As a good illustration, Virgin group may be having what appears as a relaxed working environment but some features of scientific management are in application. Such aspects of scientific management used in Virgin Group include training, selection, and payment pecked on results. Some论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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