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论文作者:留学论文论文属性:硕士毕业论文 thesis登出时间:2011-07-04编辑:anterran点击率:9548
论文字数:5408论文编号:org201107041057351641语种:英语 English地区:英国价格:$ 132
关键词:留学生音乐营销论文定制Music and Marketingmusic marketinglistener consumption
摘要:留学生音乐营销论文定制,本文从一个流行音乐市场检查和对听众的消费后续效应着手研究音乐营销。说实话,没有比一个“有效的推广产品”等。事实亦集中于音乐产业与对音乐作者的看法反刍绝大多数研究。有一个与消费者如何解释在听取和记录的含义相连的研究明显的差距,以及是否意义超出了消费的确切条件破译。能否在流行音乐的含义是完全挂钩的个人监听的意图没有生产条件的详细考虑? 换句话说,没有了音乐营销和音乐家影响消费的记录?
Therefore, the primary aim of the project is to evaluate the extent to which marketing of popular music and musicians affects the way it is consumed, from the point of view of the listeners themselves. The investigation of the their experiences will focus on the meanings they attach to music and whether these are forged internally, or by way of external stimuli created by the music industry. It will address the current inclination of critics to claim that modern popular music is purely ‘style over substance’ with a retrospect look at historical empirical evidence.
Objectives
1. To establish what popular music means to consumers,
2. To evaluate the extent to which the promoted image of musicians shapes the listeners’ consumption of the music,
3. To discover whether marketing of popular music has a negative of positive effect on the listener’s enjoyment of it.
Definition of ‘Popular Music’
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