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留学生音乐营销论文定制_一个流行音乐市场检查和对听众的消费后续效应-An examination of popular music marketing and the subsequent effect on listener consumption [2]

论文作者:留学论文论文属性:硕士毕业论文 thesis登出时间:2011-07-04编辑:anterran点击率:9548

论文字数:5408论文编号:org201107041057351641语种:英语 English地区:英国价格:$ 132

关键词:留学生音乐营销论文定制Music and Marketingmusic marketinglistener consumption

摘要:留学生音乐营销论文定制,本文从一个流行音乐市场检查和对听众的消费后续效应着手研究音乐营销。说实话,没有比一个“有效的推广产品”等。事实亦集中于音乐产业与对音乐作者的看法反刍绝大多数研究。有一个与消费者如何解释在听取和记录的含义相连的研究明显的差距,以及是否意义超出了消费的确切条件破译。能否在流行音乐的含义是完全挂钩的个人监听的意图没有生产条件的详细考虑? 换句话说,没有了音乐营销和音乐家影响消费的记录?

study is to redress the balance in the literature by not analysing the intentions of the musicians or marketers, or indeed the tonal characteristics of specific compositions, but by analysing the effect that marketing has on the populace it is directed at.

Therefore, the primary aim of the project is to evaluate the extent to which marketing of popular music and musicians affects the way it is consumed, from the point of view of the listeners themselves.  The investigation of the their experiences will focus on the meanings they attach to music and whether these are forged internally, or by way of external stimuli created by the music industry.  It will address the current inclination of critics to claim that modern popular music is purely ‘style over substance’ with a retrospect look at historical empirical evidence.

Objectives

1. To establish what popular music means to consumers,
2. To evaluate the extent to which the promoted image of musicians shapes the listeners’ consumption of the music,
3. To discover whether marketing of popular music has a negative of positive effect on the listener’s enjoyment of it.

Definition of ‘Popular Music’

References

Addis, L. (1999), Of Mind and Music, London: Cornell University Press.

Aiello, R.  (1994) ‘Can Listening to Music be Experimentally Studied?’, in Aiello, R. & Sloboda, J. (eds) (1994), Musical Perceptions, Oxford: Oxford University Press.

Ballantine, C. (1984), Music and its Social Meanings, London: Gordon and Breach Science Publishers.

Barbour, R. S. and Schostak, J. (2005), ‘Interviewing and Focus Groups’, in Somekh, B. and Lewin, C. (eds) (2005), Research Methods in the Social Sciences, London, Sage Publications.

Baudrillard, J. (1981), For a Critique of the Political Economy of the Sign, St Louis: Telos Press Ltd.

Baudrillard, J. (1990), Revenge of the Crystal, London: Pluto Press.

Berger, P. and Luckmann, T. (1991), The Social Construction of Reality: A Treatise in the Sociology of Knowledge, London: Penguin Books.

Bjornberg, A. (1994), ‘Structural Relationships of Music and Images in Music Video’, Popular Music, Vol. 13, No.1, pp. 51-74.

Bradshaw, A.; McDonagh, P. and Marshall, D. (2006), ‘Response to “Art versus Commerce as a Macromarketing Theme”’, Journal of Macromarketing, Vol. 26, pp. 81-83.

Bryman, A. & Bell, E. (2003) Business Research Methods.  Oxford: Oxford University Press.

Chandler, D. (2004).  Internet ‘Semiotics for Beginners’
https://www.aber.ac.uk/media/Documents/S4B/sem09.html
Retrieved 23/12/2004.

Colliano, J. (2003).  Internet ‘Why The Record Business Needs To Return To Their Entrepreneurial Model Instead of Trying To Resell The Same Classic Albums’
https://www.avrev.com/news/1103/13.classicrock.shtml
Retrieved 28/03/2007

Corbin, J. and Holt, N. L. (2005), ‘Grounded Theory’, in Somekh, B. and Lewin, C. (eds) (2005), Research Methods in the Social Sciences, London, Sage Publications.

Easterby-Smith, M.; Thorpe, R. & Lowe, A. (2004), Management Research: an introduction (2nd edn), London: Sage Publications.

Goldbart, J. and Hustler, D. (2005), ‘Ethnography’, in Somekh, B. and Lewin, C. (eds) (2005), Research Methods in the Social Sciences, London, Sage Publications.

Gracyk, T. A. (1992), ‘Adorno, Jazz and the Aesthetics of Pop论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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